Google Introduces New Tools for Website Owners to Elevate Content in Search Results

Jace Dela Cruz, Tech Times 28 November 2023, 01:11 am

Google has unveiled new tools for website owners, particularly those managing social media platforms and discussion forums, in a bid to address the evolving landscape of the modern web and prioritize user-generated content over SEO-driven content.

This initiative aims to enhance the visibility and accuracy of first-person perspectives on Google's Search Results.

(Photo : LEON NEAL/AFP via Getty Images)
The logo for US technology company and search engine Google is displayed on screens in London on February 11, 2016. Britain's tax agency announced last month that Google would pay a £130 million (166 million euro, $187 million) tax settlement for 10 years' operations in Britain where it makes 11 percent of its global sales.

ProfilePage Markup

The newly introduced ProfilePage markup is a key component of these tools, offering website owners the capability to communicate the structure of their data to Google. This, in turn, ensures that their content is not only accurately represented but also as comprehensive as possible in Google's search results.

For websites featuring creators who share first-hand perspectives, the ProfilePage markup allows Google to extract vital information about the creator, such as their name, social handle, profile photo, follower count, and the popularity of their content. This information can be prominently displayed in Google Search results.

Furthermore, Google's Perspectives feature and its Discussions and Forums feature can effectively leverage the ProfilePage markup to enhance the presentation of content from these platforms.

The introduction of structured data, such as ProfilePage markup, serves as a strategic move by Google to combat the rising prevalence of SEO-optimized content that often dilutes the quality of search results.

DiscussionForumPosting Markup

Google's official statement highlights the support for profile page and discussion forum structured data and emphasizes its role in showcasing first-person perspectives from various online communities.

The DiscussionForumPosting markup, another integral component, is designed for forum-style websites where users collectively share their first-hand perspectives.

By implementing this markup, Google Search gains a better understanding of forum sites and online discussions across the web. However, it's important to note that the use of this markup does not guarantee appearance in Google's Perspective and "Discussions and forums" features.

Q&A Markup

For website owners who have been using Q&A markup for their question-and-answer-themed user forums, Google is updating the Q&A structured data documentation to align with the richness of the new discussion forum guidelines.

Website owners are encouraged to choose the structured data type that best fits their use case: Q&A markup for forums structured around questions and answers or DiscussionForumPosting for more general forum structures that go beyond strictly Q&A content.

To assist website owners in monitoring their structured data and identifying any issues, Google is launching profile page and discussion forum rich result reports in Search Console.

These reports will provide insights into errors, warnings, and valid items related to marked-up pages. Additionally, website owners can utilize the Rich Results Test to validate and test their markup effectively, according to Google.