Tinder, the popular dating app, has stirred up a storm online with the rollout of its exclusive $499 monthly subscription tier, Tinder Select.
Announced in September, this ultra-premium offering provides access to elite features, including VIP search, improved matching, and conversations.
However, the hefty price tag, which nearly totals $6,000 per year has sparked an online frenzy, with users noting how absurd it is to pay such a large sum for a dating app.
This illustration picture taken on July 24, 2019, in Paris shows the logo of the US social networking application Tinder on the screen of a tablet.
$500/Month on Tinder
Initially rolled out to a select few, constituting less than 1% of Tinder's most active user base, the subscription has since garnered massive attention following its recent availability to a wider audience.
Mark Van Ryswyk, Tinder's Chief Product Officer, defended the service, citing extensive tests and feedback from the app's dedicated user cohort.
Despite this, social media platforms have been inundated with scathing remarks and mocking commentaries, ridiculing the exorbitant cost and questioning the rationale behind such a subscription.
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Reactions on Twitter/X
Reactions on platforms like Twitter/X have been scathing, with users questioning the sanity of spending $500 a month on a dating app.
One user quipped, "If you're spending 6000 a year on Tinder, you're not down bad, you're down horrendous. Quit while you're ahead."
One popular YouTuber contributes to the discussion: "I imagine most people would find it creepy if someone is spending 500 a month on Tinder. $500 to stay lonely, ruin yourself financially, and be made fun of by everyone. What a f***ing deal"
One comment even echoes concerns of companies capitalizing on the emotional vulnerabilities of individuals seeking connections online.
More Premium Offerings
Match Group Inc., Tinder's parent company, has a track record of catering to high-paying subscribers.
The acquisition of The League, an exclusive dating app targeting ambitious professionals with a $1,000 per week VIP plan, underscores Match Group's push towards premium-tier offerings.
The success of this model has prompted Match Group to reimagine strategies for engaging "high-intent users" across its platforms, leveraging Tinder's current top-tier users who contribute significantly to the app's engagement metrics.
Despite Match Group's optimism about the revenue potential of Tinder Select, industry analysts remain skeptical about its mass appeal.
Match Group aims to revamp Tinder to attract Gen-Z users, emphasizing a product overhaul to meet the evolving demands of this demographic. This move signifies a broader strategy to retain and expand its user base while continually innovating its offerings across various dating platforms.
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