Amazon will now deliver food from a few of consumers' favorite restaurants in the UK.
The online retailer announced on Wednesday the addition of a free food delivery service from some popular London restaurants for Prime members.
Starting today, members using the Prime Now app can order food menu items from various London establishments, like Planet Hollywood, Strada, Tossed, Baltic Restaurant and Archipelago, and have Amazon deliver the food right to their door.
Prime members should first check to make sure that they live in a participating postcode to use the free delivery service, which includes: the City, West End, Westminster, Pimlico and Victoria in central London; Whitechapel, Bethnal Green, Bow, Clapton and Homerton in the east; Islington, Stoke Newington and Stamford Hill in the north; Kensington and Chelsea in the west; and Southwark, Lambeth, Vauxhall and Kennington in south London.
Upon launching the Prime Now app, members who live in postcodes where the service is available will be able to see Amazon Restaurants on the home page to be able to select the restaurant of their choice, look through the menu, place their order and then track the status of the delivery in real-time. Orders are expected to be delivered for free in an hour or less.
There are no menu markups or hidden fees for placing orders via the Prime Now app, with the service being free after the customer spends a minimum of £15.00 from the establishment.
There are 148 restaurants participating in the service, including: 2K steakhouse, Bar Shu Restaurant, Cafe Pacifico, Hummus Bros, La Baraca Pizzeria, Mamuska!, Ned's Noodle Bar, Porky's BBQ, Royal Thai and We Grill, just to name a few.
"Based on our own research into what is important to consumers in food delivery, our team have hand-picked a selection of the best quality local restaurants in London," said Amazon UK's head of restaurant delivery Al Wilkinson in a statement. "We're excited to be helping many of these small businesses start offering home delivery for the very first time."
To celebrate this new service, Amazon is offering Prime members £10 off their first order. To make use of it, customers should use the code "Amazon10" before checking out.
This isn't the first time Amazon has offered Prime members restaurant deliveries. It previously launched Amazon Restaurants for Prime Now in Seattle back in Sept. 2015, and the service is currently also available in Manhattan, Dallas, San Francisco, Los Angeles, Chicago, San Diego, Austin, Atlanta, Miami, Baltimore and Portland.
Now, in London, the restaurant delivery service will compete against other popular services like Deliveroo and UberEats.
Amazon customers in the UK will need a Prime membership that costs £79 a year, or £7.99 a month to use the service.
Source: Amazon