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IP Geolocation Strategies Brick-and-Mortar Businesses Should Explore

IP Geolocation Strategies Brick-and-Mortar Businesses Should Explore

Marketing evangelists used to warn of brick-and-mortar stores' extinction, spreading fear of a retail apocalypse. The numbers show a different story, however. While e-commerce sites are growing faster than physical stores, the latter's performance is not precisely pitiful.

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