IBM seems keen in bolstering its cloud computing services.

Big Blue divulged on Tuesday, Dec. 8, that it acquired cloud-based video services provider Clearleap, Inc.

"Clearleap joins IBM at a tipping point in the industry when visual information and visual communication are not just important to consumers, but are exploding across every industry," said Robert LeBlanc, senior vice president of IBM Cloud. "This comes together for a client when any content can be delivered quickly and economically to any device in the most natural way."

The Clearleap video platform has already attracted several media and entertainment brands, including HBO, NFL, BBC America, A+E Networks, Time Warner Cable, Sony Movie Channel, Verizon Communications and a bunch more.

The platform aims to provide customers across the globe a scalable, secure and open cloud-based solution in video asset management and multi-screen video processing.

IBM did not disclose, though, any financial terms with regard to the purchase.

In the meantime, Forrester Research analyst John Rymer believes that the challenge for Big Blue is to translate the storage capacity its customers, such as big media firms, need into "IBM cloud revenue."

Clearleap also comes with open API framework which allows firms to build their videos into applications. Furthermore, this framework also permits its users to gain access to key third-party apps.

Apart from subscription and monetization services, the platform also boasts data centers to house the clients' wide array of video assets.

Video services offered by Clearleap are claimed to provide customers across the globe round-the-clock service and technical support. What's more, Big Blue intends to offer the Clearleap APIs on IBM Bluemix in the coming year. This will make it possible for clients to come up with their video offerings quickly and effortlessly.

Clearleap, which was established in 2008, has its headquarters in Duluth, Georgia. Its data centers are located in Las Vegas and Atlanta in the United States, Amsterdam in the Netherlands and Frankfurt in Germany.

Back in August, IBM likewise made another considerable acquisition. It bought Merge Healthcare for a whopping $1 billion to provide its cognitive computing system, Watson, the capacity to see medical images.

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