No wonder a video game can make as much as, or even more than, today's blockbuster Hollywood movies — other than the game itself, the virtual stuff within the game also sells.
It makes business sense and it works, thanks to microtransactions that let players purchase in-game items. In fact, it is quite rare for a big video game nowadays not to have microtransactions incorporated into the game. Now, Activision is bringing the feature to the best Call of Duty game yet.
In a blog post, Activision shares that microtransactions will now also be a part of Call of Duty: Black Ops III's Black Market in-game store. Via an update, Call of Duty players can now purchase more items for Black Ops III without having to go through hours of traditional gameplay to acquire them.
"We're introducing Call of Duty Points — a new optional virtual currency for players on PS4, Xbox One and PC. Fans can now purchase Call of Duty Points and use them to acquire Rare Supply Drops in Black Ops 3," says Scott Lowe, communications manager at Activision.
Concerned gamers wondering, for example, if Vials of Liquid Divinium purchased with Call of Duty Points are different from those they can earn by playing through Shadows of Evil or The Giant Bonus Map can rest assured that all items are the same.
Aside from using Call of Duty Points to acquire additional Supply Drops or Gobblegums to fight off zombies, Black Ops III's virtual currency can also be used to get other content within the game like the Extra Slots pack.
The multiplayer mode items added to the Black Market and purchased through Supply Drops include brass knuckles, a butterfly knife, epic rarity camo, new taunts, new body and head variants for each Specialist, new calling cards and Extra Slot Packs. This should allow Black Ops III players to better show off their personalities while battling it out in more hand-to-hand combat.
For Zombies, Vials of Liquid Divinium and Extra Slot Packs are also available. Of course, these can be attained the long, hard way by trading Cryptokeys for Supply Drops in the Black Market, or shelling out real money for Call of Duty Points.
The pricing structure for purchasing Call of Duty Points with real money comes in groups. It costs $2 for 200 points, $10 for 1,100 points, $20 for 2,400 points and $40 for 5,000 points. However, for just a short time and for one time only, Black Ops III players who log into the game on their consoles (PS4 and Xbox One only though) or PC will receive 200 Call of Duty Points for free.
