In a press conference on Monday, Turkish Airlines announced that it has signed a sponsorship deal with Warner Bros. for the upcoming movie "Batman v Superman: Dawn of Justice." Alongside the announcement, the airline unveiled one of its planes showcasing the two superheroes' emblems.
According to the terms of the deal, a Boeing 777 from Turkish Airlines will be part of a pivotal scene in the film and a commercial from the airline will be aired starring Ben Affleck and Jesse Eisenberg, who play Batman and Lex Luthor in the film, respectively.
At the press conference held at one of Turkish Airlines' hangars, M. İlker Aycı, the airline's chairman, said that they decided to become one of the official sponsors for the "Batman v Superman" premieres in the U.S. and the UK because of the magnitude of the film.
The sponsorship deal forms part of Turkish Airlines' efforts to extend its brand reach and boost recognition, although it was already successful with promotions involving star athletes Lionel Messi and Kobe Bryant. In fact, the airline's commercials starring the two have become some of the most viewed on video-sharing sites.
Aycı told reporters at the press conference that the airline has made great leaps over the last decade, boasting of being recognized as the best European carrier in the last five years. Additionally, Turkish Airlines also holds the distinction of having the most destinations offered.
"We had two more cities to add to this list, but it was difficult to obtain permission of the authorities in those cities dominated by two powerful men: Bruce Wayne and Clark Kent," he said, revealing that Gotham City and Metropolis are being added to Turkish Airline's list of destinations.
A Turkish Airlines website will go live in March to offer customers the chance to go on a virtual tour of the cities home to Batman and Superman.
Passengers flying on Turkish Airlines' "Batman v Superman" plane will not only be provided with themed travel kits and other in-flight items but will also have a shot at attending the movie's premiere in Los Angeles through a contest.
Watch Turkish Airlines' very own "Batman v Superman" trailer below.
It's official! We’ve partnered with @wbpictures & @BatmanvSuperman! Here's our very own #BatmanvSuperman trailer. https://t.co/fDBYSKESZQ
— Turkish Airlines (@TurkishAirlines) January 25, 2016
