A new finding from Nielsen reveals that most users of online dating apps are at their most active on the site during the peak hours in the evening.
According to the data, users of OKCupid would usually start getting active on the site at around 6 p.m. This would continue until 9 p.m., which is found to be the peak time of the app's usage. Then, the number of active users on the site drops off sharply from 10 p.m. onwards.
The same thing was observed in the case of Tinder. People who use Tinder start their activity at 5 p.m. This activity increases steadily until it reaches its peak hour at 9 p.m. It then begins to drop at 10 p.m. which continues until 3 a.m.
In other words, users who are seeking for the best results in their online dating search should be active on the site starting at 6 p.m., but especially around 9 p.m.
However, users who prefer being on the site in the morning may still be lucky in their search, that is if they are using OKCupid.
According to Nielsen, OkCupid seemed more popular than Tinder during the hours between 8 and 10 in the morning. Other times of the day when the app is also seen to have more active users compared to Tinder include some hours in the afternoon, early and late at night.
"When we look at unique audience, we see that a larger percentage of all OKC users sign in both in the morning and night," said Nielsen in a statement to the Huffington Post. "On Tinder, the user's likelihood to check in between noon and midnight is mostly flat at about 40 percent."
Nielsen explained that there are around 40 percent unique Tinder users who are active at varying times between noon and midnight.
For those who are keen on being on the site when it has the most number of people, Nielsen's data showed it is best to do so at 9 p.m., when it has an audience percentage of as much as 51.64. The second peak hour is at 4 p.m., which has 50.61 percent of the audience.
While there is no data that would explain why these times are seen as the peak hours of the day, we can try to analyze their relevance on a person's daily schedule. Either it is because of their work and how most people seem to be almost done with their workload at 4 p.m. or it is because they've already had dinner by 9, which caused them to feel more "energized" and active in their search.