Yahoo Expects 2016 As Year Of Pause And Reflection, Looks Forward To Mobile 2.0


Yahoo's season of trouble was momentarily interrupted when executive Simon Khalaf gave a talk during the company's Mobile Developer Conference on Thursday. Khalaf, Yahoo's publishing products senior vice president, talked about the impending mobile revolution.

Khalaf said phablets will drive hardware revamp while a more mature mobile market will embrace the increasingly native mobile content. Mobile 2.0's beginnings will start toward the end of this year and will give rise to the next seven years of exponential growth.

Most mobile content these days are created initially for print, desktop or television but are being reduced to fit mobile screens. Khalaf said this trend will fade and soon a new mobile revolution will be born wherein content for mobile will be created using a mobile device.

The conference was held at The Masonic Center in San Francisco. Marissa Mayer, Yahoo's chief executive, officially opened the conference with a short talk in front of hundreds of developer participants.

Mayer talked about Yahoo's entry into native advertising and mobile engagement but did not share its plans on how to gain revenue from native mobile content.

Yahoo launched the tools for Flurry, its mobile analytics platform. The new tools include gender, age and location filtering option for mobile app users plus improved ad-tracking abilities.

Yahoo said it plans to release Flurry for both Android and Apple devices. The company will also roll out a tool that developers can use to track their apps' analytics for Apple's tvOS.

"There is incredible potential here. Together, we can build the future of mobile," Mayer reassured the mobile developers in the audience.

Apart from helping developers come up with great apps, Yahoo is continuously investing in tools that will enable developers to tap new markets and transform them into businesses.

Just a few days ago, Yahoo announced that it is cutting its workforce by 15 percent and closing the windows on seven online magazines. The ones focused on parenting, health, food and travel got the ax as well.

Khalaf said that 2016 is the year to pause and reflect and they plan to do these while they analyze how to "jump on that bandwagon."

Photo: TechCrunch | Flickr

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