It's not uncommon for brands on social media to pay attention to what's "hip" and "cool" for the sake of promoting their business. In fact, it happens all the time — but something about the Arby's Twitter account's recent video game references still make us smile.
Specifically, the Arby's account seems to enjoy fighting games, as they've made not one, but two references to major fighting game franchises in the past couple of weeks.
The reason, of course, is simple. The past 30 days have been great for fans of fighting games. Street Fighter V released on Feb. 16, and Mortal Kombat XL, a new version of Mortal Kombat X that includes all of the game's DLC characters, hit store shelves yesterday. Arby's is of course looking to capitalize on the buzz of each new release by making a reference to each series in order to endear Arby's to fans of the franchises.
I'd say it's working. First up was this Street Fighter reference using mozzarella sticks:
— Arby's (@Arbys) February 16, 2016
Then came the iconic Mortal Kombat logo, this time made with the fast food chain's signature curly fries:
Finish them! pic.twitter.com/kuyLKU5a73 — Arby's (@Arbys) March 1, 2016
That might have been enough, but fans of both franchises then had a little bit of fun. One gamer asked Arby's who its "main" character was in Street Fighter, with the account simply replying: "Guile. Defense wins fights." On the Mortal Kombat post, both Mortal Kombat developer NetherRealm Studios and Mortal Kombat creator Ed Boon responded to the fast food shout-out.
@Arbys It is beautiful Sadly we never have enough fries left to make art. — NetherRealm Studios (@NetherRealm) March 1, 2016
"@Arbys Finish them! EB: Ha! Do that with roast beef. I know that YOU HAVE THE MEATS!!pic.twitter.com/LHyyt0vvq0 — Ed Boon (@noobde) March 2, 2016
Even better is just how strangely Mortal Kombat fits in with the fast food chain's current marketing slogan of "We have the meats." Believe it or not, there is actually a Mortal Kombat character named "Meat," which naturally led to fans posting images like this in response:
.@Arbys pic.twitter.com/K3gg9J1RSr — Yodunnah (@JDunnah) March 1, 2016
Arby's social media! It's pretty cool sometimes, but still not as cool as Denny's.