Rather than visiting the nearest Apple Store to get the answers to product-related issues, customers can now explain their concerns in 140 characters or less to the team behind @AppleSupport on Twitter.

On its first day, Apple Support had already notched almost 100,000 followers plus 2,000 tweets.

The company launched the Twitter account last Thursday, in hopes to offer immediate customer service, tutorials and more. The @AppleSupport promises to answer customers' computer, mobile or operating system-based queries. Sometimes, it also directs them to a link in which the answer can be spotted.

"We’re here to provide tips, tricks and helpful information when you need it most, and if you have a question, well - we’re here to help with that too," says Apple Support.

Some consumers took advantage of this new avenue for customer support to ask how to fix battery problem, fix scratches on their device and other issues.

Other people used the Twitter support line to air their complains.

In a report from PCMag.com, the account had responded to more than 400 questions within its first three hours, covering issues concerning Apple IDs, OS X, iTunes, iCloud, Apple Music and iPhone issues. Meanwhile, a report from Reuters says that @AppleSupport gained more than 48,000 followers as of midday on Thursday.

Apart from the general support line it offers on Twitter, consumers can also reach Apple's customer service representatives via phone and through text chat available on its website. On top of that, they can head directly to the Apple Genius Bar found in its retail stores.

The @AppleSupport account of the company on Twitter shows off that Apple is keen on expanding its social media presence even further, which has been undoubtedly minimal.

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