Samsung has just taken another shot at Apple's iPhone 6s and 6s Plus. The company has announced a new Pink Gold color option for the Galaxy S7 and S7 Edge.
When Apple launched the iPhone 3G in 2008, the smartphone featured a new design when compared with that of the first-generation iPhone, which had an aluminum shell, while the iPhone 3G was mostly constructed of plastic. The handset started a new trend in the smartphone world. Apple launched an 8 GB and 16 GB iPhone 3G and offered what turned out to be an extremely popular white color option in the larger storage configuration.
At the time, most smartphones were only offered in muted dark colors, but the white iPhone 3G not only stood out against rivals BlackBerry and Palm, but also signified it was the top-tier iPhone. Soon, its rivals jumped on the white smartphone bandwagon, and the color is now an almost standard option offered by all smartphone makers.
Apple repeated this step when it introduced the gold iPhone 5s in 2013, and the color proved to be a hit with consumers, especially because it stood out against the sea of black and white smartphones. It also sent the message that it was the latest and greatest iPhone.
In September 2015, Apple once again added a new color option to its iPhone lineup, this time introducing a new golden hue with its rose gold iPhone 6s and iPhone 6s Plus.
Smartphone makers are now joining Apple by offering their take on rose gold. Samsung is introducing a new Pink Gold Galaxy S7 and S7 Edge, and the company wants to make it clear that it's not copying Apple.
Here's Samsung's official statement:
"Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces.
"In particular, the refined Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones' design."
The Pink Gold Samsung Galaxy S7 and S7 Edge are now available in Korea, and the company says the new color option will be coming to customers in select markets. We'll keep you posted on when we can expect to see the new color make its way to the U.S.