Those who love Marvel Comics' Deadpool are rejoicing over a new Snapchat filter, which allows users to display the comic book character's face over their own. The superhero, who was featured in the Deadpool movie back in February, has become popular with adults for his raunchy personality.
As of March 2016, Deadpool was within the top five highest-grossing films for the year. Worldwide, it made a total of approximately $761 million, and it was only filmed on a budget of $58 million.
Snapchat has made headlines in the past for its filters, which transform the faces of users for comical purposes. Its face swap filter, for example, switches the faces of two individuals within a smartphone camera's range.
However, it isn't just all about fun and games for Snapchat — it's about money, too. Snapchat is now allowing designers to create personalized geofilters — filters that add a specific location to a photo — for the right price (starting at $5, up to the thousands). The cost is based on how long the filter is available on the Snapchat network, beginning at one hour and going up to 30 days.
Snapchat confirmed to the Guardian that weddings, events and local business ads have become the most popular on-demand geofilters. Companies that use geofilters have the advantage of gaining massive exposure while spending a small amount of cash for marketing purposes.
However, there are opportunities for companies that want to advertise the old-fashioned way, too. Snapchat rolled out e-commerce advertisements at the end of April with Target and Lancôme leading the way. Both companies debuted 10-second call-to-action advertisement videos, which were followed up by options to swipe for product information or a redirect to the business' website.
This is not the first time that similar advertisements have run on Snapchat. In November 2015, Activision tested a longer-length video on the app, and other entertainment brands have tried the same.
For movie producers, makeup brands and everyone in between, the potential for greater exposure undoubtedly exists on Snapchat. Approximately 10 billion videos are watched on Snapchat each day. Additionally, 60 million of Snapchat's daily users post snaps every day.