Samsung promised to offer free Galaxy S7 edge Olympic Games Limited Edition smartphones at the Rio 2016 Olympic Games, and it's now making good on its word. The special handsets will go to the athletes participating in the event.
Every Rio 2016 Olympian is set to receive one of the 12,500 Galaxy S7 edge Olympic Games Limited Edition smartphones, so that they can bolster their experience of the tournament and keep in touch with their family and friends in a technologically advanced and convenient way.
With the Rio Olympics kicking off, the customized smartphone was the star of an event in Sao Paulo, Brazil. Samsung also rolled out the Rio 2016 app, as a way to celebrate the official launch of its global campaign for the Rio 2016 Olympic Games.
Observant smartphone enthusiasts will notice that the device is the first ever to have an Olympic Games design embossed onto the phone itself. What is more, the five official colors belonging to the Olympic Rings are part of the custom colorway pattern from the phone.
Another place where users will notice the prominent colors of the Olympic Rings is the handset's user interface. Both the lock screen and the home screen, alongside the notification bar, dial, contact and message screens will light up with the bright colors associated with the rings.
The smartphones come with embedded themed wallpapers to reflect the enthusiasm, fairplay and competitive spirit of the Rio 2016 Olympic Games.
Samsung also packed a new accessory with its most recent smartphone. Meet the Gear IconX wireless headphones, a gizmo that can give sportspeople an enhanced fitness experience. It comes with its own music player and in-ear heart rate tracker. Couple the Gear IconX to a smartphone and you can keep a clear evidence of your fitness via the S Health app.
Executive Vice President of Global Marketing Younghee Lee notes that Samsung has all the respect and admiration for Olympians (and their fans, nevertheless) who keep pushing their limits. Lee goes on to add that sports are helping people challenge themselves and free themselves from the gravitational pull of complacency.
International Olympic Committee (IOC) President Thomas Bach points out that Samsung managed to inspire the Olympic values to many of its fans, and to support the Olympic Games and "the power of sport."
"The IOC is grateful for [Samsung's] partnership," Bach said last month, when the Galaxy S7 edge Olympic Games Edition was announced.
He commended the OEM for its generosity of delivering Galaxy S7 edge Limited Edition smartphones to the competing athletes.
It is not the first time when Samsung offers the latest of its handsets to talented athletes that compete in the Olympics. The OEM has been at it since 1998, and the even better news is that you can get one of the custom device even if you are not competing in the world's most demanding sports competition.
To those who want to get their hands on a Galaxy S7 edge Olympic Games Limited Edition and are not part of the teams present at the Rio 2016 Olympic Games, read on.
Starting July 18, about 2,016 phones were made available in a number of countries such as Brazil, the United States, China, Korea and Germany. What is more, such devices started showing up online, as well, with a Best Buy model costing $849.99.
Check out the video below to see how sleek the limited edition looks.