At long last, the storytelling feature called Twitter Moments is finally open to all Twitter users, just as it should've been from the beginning.
Twitter Moments first launched back in October 2015, but it was only available to a handful of publishers. The feature is virtually a curated news slideshow that allows publishers to create stories made of tweets, thus giving their audience access to the best tweets on a certain topic.
The company announced back in August that it planned to roll out Twitter Moments to more brands and influencers, and eventually to all users. Making good on its promise, the moment has finally arrived. As of today, Twitter Moments is rolling out to all storytellers on Twitter, allowing anyone to create their own stories using tweets and photos on the microblogging platform.
For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf
— Twitter (@twitter) September 28, 2016
"By extending this creative format to more people, and eventually to everyone on Twitter, we are giving people a new and dynamic way to tell their stories," Twitter said back in August, upon announcing its plans of widening Moments' availability.
It's a bit odd that Twitter Moments was not available to all users from day one and its limited availability might have something to do with its less-than-stellar success.
People may understandably be less excited about a project or a feature if they don't get to try it out, but now that all Twitter users can be Twitter Moments creators, things may change a bit. It remains to be seen if the storytelling feature will become more popular, but it does seem to have a better shot.
If more people use Twitter Moments and they even share the stories they create within their own networks such as Facebook or others, Twitter's storytelling feature will get more exposure and potentially reach more users.
All in all, one thing's for sure: Twitter needs to get its Moments storytelling feature off the ground and the wider rollout may be the best chance it has to do so.
Twitter Moments is rolling out to the web version of the service for now, but will reach the mobile versions of the app soon enough. If you already tried it out, drop by our comment section below and tell us what you think of it. If you've yet to see it, fret not - it's on its way.