Twitter has dealt a full deck of audio cards to its prominent users, allowing the account holders to tweet music and podcasts through the dockable widgets.
Similar to tweeting an image, the audio card comes equipped with a toolbar of Twitter controls. They're also fitted with a seek bar and playback buttons.
The rectangular audio cards can be un-docked, so users can play back their content while navigating to another Twitter feed.
"With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices," says Twitter. "Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app. We're launching this new audio card in partnership with third-party streaming services."
The audio cards are the product of SoundCloud integration, but Twitter says it hopes to bring in more third-party streaming services soon.
Some of the notable accounts that have been dealt Twitter's audio cards include those managed by DeadMau5, NASA, the White House, NPR, Pitchfork, Coldplay, David Guetta, Dillon Francis, Rick Rubin, Neil deGrasse Tyson, the Washington Post and Entertainment Weekly. There are many more accounts participating in the initial round of the roll out, but Twitter says it plans to invite more players to the table.
"We're just beginning to test the Audio Card and plan to make it available to more partners and creators in the future so that many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter," says Twitter.
Shortly after announcing the roll out of audio cards, Twitter returned to its blog to reiterate the importance of the experiments it conducts with new features on its site.
Many Twitter users were upset when the social network began broadcasting "favorited" information during an experiment launched in August. More recent experiments with timelines on the social networking site have led to asking for patience and understanding yet again.
"As we've shared a few times, we constantly try new experiments around here, which serve to inform the evolution of the product," says Twitter. "We believe that each successful experiment, big or small, can make your Twitter experience simpler and more relevant to you. One of our goals for experimentation is to continue improving your home timeline. After all, that's the best way to keep up with everything happening in your world."