Rumors claimed that Apple was planning to announce new Macs this month, but with less than two weeks remaining in October, a lot of doubt has started to surround these reports.
However, a recent report stated that Apple is still on track to launch 13-inch and 15-inch variants of a new MacBook Pro, along with a new 13-inch MacBook Air, before the month ends.
There has been no indication that Apple is planning an event to announce the new MacBook laptops though, so if the release would push through, the company might be looking to do so through a press release.
It seems that the new MacBooks are too important for a quiet rollout though, as according to Recode, Apple will be making the announcement on the refreshed laptops in an event being planned for Oct. 27.
The event will be held at a location either within or near Apple's headquarters in Cupertino, California. Recode's report did not state the specific Mac or MacBook models that can be expected from the event, but all indications point to the fact that it will be headlined by the new MacBook Pro and MacBook Air models.
A refresh on Apple's MacBook lineup has long been in the making, especially with the company launching MacOS Sierra last month but not yet unveiling computer models that will come with the operating system right out of the box.
The timing of the announcement for the new MacBook Pro and MacBook Air models is also just right for the laptops to be among the chase purchases for the coming holiday shopping frenzy.
A previous report on the new MacBook Pro and MacBook Air models revealed significant changes coming to both laptop lines. For the new MacBook Pro models, the laptops will be dropping traditional USB ports for USB Type-C support, while for the new MacBook Air, only the 13-inch model will continue as Apple will be dropping the 11-inch version.
It has also been said that the new MacBook Pro models will feature an OLED touch bar on top of the keyboard, instead of the traditional function keys, along with Touch ID technology.
While the iPhone is Apple's flagship product, the Mac lineup is still a very significant part of its business. In 2015, Macs made up the second-biggest revenue sales stream as a product category, outpacing the iPad.
"The way Apple looks at the Mac is more or less a testing ground to see what is possible, they see it as a way to push the envelope, to see what's possible there, and over time bring the iPad to that point," said Above Avalon Apple analyst Neil Cybart regarding Apple's computers.