Tis' the season of giving, and Apple wants to make it easier by allowing users to donate to nonprofit organizations via Apple Pay.
Starting today, nonprofits in the United States can accept donations made using Apple Pay, while donors can save time by sending money to a number of charities quickly and easily.
"Apple Pay is making it easier and more secure to donate to your favorite nonprofit organizations with just a touch," says Apple.
Nonprofits Supporting Apple Pay
Apple Pay users can now donate to a wide range of nonprofits, 19 in total, from global organizations such as UNICEF to startups such as "charity: water" and more. The American Red Cross, World Wildlife Fund, Save the Children, Doctors Without Borders and more are already accepting donations via Apple Pay.
More nonprofits such as CARE, American Cancer Society, DonorsChoose.org and others will start supporting Apple Pay donations in the following months, making it easier for their supporters to make private and secure investments quickly and hassle-free.
How It Works
Charitable organizations can use Apple Pay for the web to accept Apple Pay donations on their websites, but users will also be able to make financial contributions using specific charity apps that accept Apple Pay donations.
Donating through Apple Pay doesn't require users to enter contact and billing information, make an account or fill out forms to check out. With Apple Pay, users can make instant donations and save time.
"We're making it incredibly easy to give back with Apple Pay," says Apple Pay vice president Jennifer Bailey.
Apple Pay Leads The Way
Moreover, Bailey says that Apple learned from apps and websites that twice as many users complete purchases with Apple Pay than with any other payment method.
"We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve," Bailey adds.
The Season Of Giving
With Apple Pay making the whole donation process easier and more secure, many charitable organizations may see more contributions from supporters this holiday season after supporting the mobile payments system.
Until now, nonprofit organizations had been unable to support Apple Pay because the rules would not allow iOS apps to power fundraisers for charity using Apple Pay. Charities had to collect funds outside of their apps, which made things complicated.
With Apple's support, however, nonprofits can now add built-in donate buttons.