The Samsung brand continues to stay strong in the United States, undamaged by the two Galaxy Note 7 recalls.
According to a Reuters/Ipsos opinion poll, U.S. consumers are still willing to buy Samsung smartphones despite the Galaxy Note 7 fiasco.
As a reminder, Samsung had to recall the Galaxy Note 7 soon after release after reports of exploding batteries started piling up. The company looked into the matter and attempted to fix the issue, released the smartphone again, then issued a second recall because the exploding battery problem continued.
Nevertheless, this doesn't seem to have affected fans love for the brand. According to the Reuters/ Ipsos survey conducted between Oct. 26 and Nov. 9 and released on Nov. 20, Samsung fans remain as loyal to the brand as iPhone fans are loyal to Apple.
If you're thinking that fans who are still willing to buy Samsung phones don't know about the Galaxy Note 7 issue, that's apparently not the case. The survey found that consumers who were aware of the recall were just as interested in Samsung phones as those who knew nothing about the fiery Note 7.
Samsung Customers Are 'Fiercely Loyal'
After the two worldwide Galaxy Note 7 recalls, investors and observers expected a strong exodus, with consumers fleeing to the rival platform and choosing the iPhone 7 over Samsung's flagships.
However, the survey found that 27 of those who knew about the recall would first consider buying a Samsung smartphone when shopping for a phone. Meanwhile, 25 percent of those unaware of the Galaxy Note 7 recall would first consider a Samsung phone.
The poll further revealed that fans were "fiercely loyal" to the Samsung brand.
According to the publication, roughly 91 percent of current Samsung device owners would likely buy another Samsung smartphone, and 92 percent of users in general would likely buy a Samsung product.
The opinion poll was conducted online, in English, in all 50 states, and surveyed 2,375 Samsung owners and 3,158 iPhone owners.
It's worth pointing out, however, that the survey measured how interested users were in purchasing Samsung smartphones, not how much the Galaxy Note 7 recall altered their perception of the brand and influenced their purchase decisions.
Jan Dawson of Jackdaw Research pointed out that the Galaxy Note 7 recall mostly affected early adopters, not the majority of Samsung's customer base. As a result, the recall limited the negative impact on Samsung user experiences.
"Your own personal experience trumps what you read and what people tell you," argued Dawson, as cited by Reuters.
Samsung, for its part, recently ran full-page ads in major U.S. newspapers to apologize for the Galaxy Note 7 failure and instill confidence in its brand.