If you are an iFan and are in South Korea, you would be pleased to learn that Apple has confirmed plans of launching its first-ever retail store in the country.
On Friday, Jan. 6, Apple revealed to Reuters that it was poised to open a retail store in rival Samsung's home country.
"We're excited about opening our first Apple Store in Korea, one of the world's economic centers and a leader in telecommunication and technology, with a vibrant K-culture," disclosed Apple.
Apple has not divulged too many details on its proposed foray into South Korea and is staying mum on when the first-ever Apple Store in the country would open its doors to people.
However, the company has acknowledged that it has begun hiring people for the Apple Store in the country. The first-ever Apple Store would be opening in the South Korean capital Seoul as indicated by the company's statement.
"We're now hiring the team that will offer our customers in Seoul the service, education and entertainment that is loved by Apple customers around the world," says Apple.
Apple has published 15 retail job listings on Jan. 6 on its website, which seeks business managers, staff for its Genius Bar, marketers, as well as employees for its Apple Store Leader Program.
In September 2016, we reported that Apple was eyeing Seoul as a prospective location for its first retail store in South Korea. Rumors have also been rife that Apple was looking at the popular Garosu-gil shopping street and Gangnam districts.
According to South Korea's Yonhap News Agency, Apple has already embarked on the construction of its retail store in Seoul's southern district. It is estimated that the construction of the Apple Store would be completed by end of November this year.
How Will This Benefit Apple?
With Apple venturing into Samsung's home country, South Korea, the latter would be in for some stiff competition. Presently, consumers in the region can only purchase iDevices through Apple's online store. However, with the arrival of a brick-and-mortar store — possibly by November — consumers in South Korea would be able to buy Apple products from this location.
Consumers would also be able to get hands-on with the device prior to purchasing the same — an opportunity they may not have had so far. Moreover, with the Genius Bar at hand, getting an iDevice repaired would become seamless.
Apple boasts over 500 stores around the world and adding the South Korean market to its umbrella would help push sales of its products in the region.
For Apple, a brick-and-mortar outlet in South Korea represents a lucrative opportunity to propel its sales and generate more revenue. A retail presence in Samsung's backyard could go a long way in converting Samsung and LG loyalists, bending them toward Apple.