As previous reports have suggested, Samsung is officially nearing a public shrift, particularly about the Galaxy Note 7 fiasco of yesteryear. It might finally give a closure to the company's prolonged strain, which was caused by numerous of random Note 7 explosions.
Galaxy Note Probe Findings
Samsung will hold a press conference detailing the cause behind the explosions, alongside a "quality enhancement plan," reports say. The event will be held Monday morning (local time) in Seoul, South Korea and will be livestreamed in English on Samsung's own site. Those who plan to tune in should mark Jan. 22 on their calendars and set the alarm for 8 p.m. ET.
Many expect Samsung to blame it on battery issues, but the important thing customers and regulators expect from the conference is the company's plans to ensure that such a tragic stint never repeats. As it stands, the Note 7 fiasco is probably the biggest safety threat that has ever mired the tech industry.
It's particularly important for Samsung to make up for this debacle if it wants to repair consumer loyalty and ensure potential customers on the fence that they won't ever encounter similar problems with the forthcoming Galaxy S8.
Galaxy Note 7 Recall
Last year, several reports about exploding Note 7 units proliferated online dialogue, and before long the number of reported incidents progressed significantly, enough to have many accusatory fingers pointing at the company.
The history, of course, is tattered, winding, and definitely deserving of its own article or two. It's best not to soak into it too deeply lest it digs up the harrowing strain again. But to cut it short, Samsung issued a recall program because of the incidents — one of the largest in tech history. It, too, has caused a lot of things for the company: public humiliation, impaired consumer loyalty, and needless to say, dwindled profits in 2016. Even now, the specter still occupies Samsung's facade, and it's quite difficult to imagine it'll dissipate even after a due explanation.
What Will Happen During The Conference
There's no telling how the conference will go, but CNET has a few predictions in mind, in a handy sequential order: First, an executive will issue an apology for the burned handsets and for whatever injuries they might have incurred. It will then promise that such an incident won't ever happen again. Afterward, it'll probably explain what measures the company took to withdraw all the affected units and eventually halt the device in the production line. A different executive will take the stage to explain the investigative process, reveal the cause, and announce Samsung's commitment to public safety by releasing safer products in the future.
That's the ideal sequence, but as most confession of corporate blunders go, Samsung will most likely choose not to go into detail about specific technical failures, and it'll certainly not phrase its apology in a way that'll cast more bad light upon the embattled device.
Anyhow, this is a logical coda for Samsung, tying up loose ends on the Note 7 case as it focuses on beefing up the Galaxy S8, its new flagship. The device, expected to be unveiled at this year's Mobile World Congress happening late February, is not just a another phone. It's a chance for Samsung to prove they can own up to its faux pas and deliver.