In today's world interconnected by social media, content rules. It is the lifeblood that flows from one person to another in and around the internet. So tech companies are scrambling to develop the content creation app that will be the next big thing this side of Instagram and Snapchat.

Enter Apple, who on Monday, March 20, announced the launch of its own video editing app, aptly named Clips. This app lets the user combine several media into one video clip that can be shared.

Apple Clips will be free on the Apple Store come April. It will be available for iOS 10.3 devices such as iPhone and the upcoming 9.7 inch iPad, 10.5 iPad Pro, and soon on iPod Touch 6th generation.

Shoot, Edit, Share With Clips

Apple describes Clips as an app that "makes it quick and fun for anyone to create expressive videos." The app has a design that can combine videos, photos, filters, texts, and music into short video clips that can be shared via Messages or social media such as Instagram, YouTube, Facebook, and Twitter.

Apple describes Clips as being easy to use. To make a video, simply record it on the spot or grab it from the gallery. Then pull the video and edit it with one easy press of the button.

To "jazz things up" the user can put additional touches such as filter, emojis and overlays. And finally, pick and pop the music to complete the clip.

Clips also introduces Live Titles, the app's unique design that allows users to do some creative touches to videos by adding animated captions and titles using just the voice.

According to Susan Prescott, Apple's VP of Apps Product Marketing, Clips gives iOS users a new and creative way of expressing themselves through video by using an easy-to-use app.

"The effects, filters and amazing new Live Titles we've designed for Clips let anyone make great-looking, easily sharable videos with just a few taps," she said.

Apple Clips And Social Media

Apple wants to position itself among the leaders in social media. While not a social media per se, Clips is a way for Apple to get a piece of the social media pie, which is growing bigger by the day. Facebook, which owns Instagram and Messenger, is going the way of Snapchat with its video-sharing status messages and quirky video features like Instagram Boomerang.

With Clips, Apple can create even more shareable and viral-worthy video contents. Short and sweet might be the words to describe the video clips. With the advancement in camera technology (incidentally, Apple iPhones boast one of the best camera phones), videos are becoming better and easier to make. While not an original idea, Apple Clips's video editing and overlays features will position Apple itself higher in the social media sphere thanks to its legion of iPhone users.

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