Box, which makes enterprise online document storage and collaboration tools, is debuting Box Trust, which provides enterprises with a slew of new security options and is focused on building trust among new and current customers.
Box Trust was developed in partnership with 19 other tech players, including the likes of Symantec, Splunk and more.
"I can't count the number of customers who say, 'Why don't you work with Symantec, because we want those same rules to apply to Box,' " said Whitney Bouck, senior VP of enterprise at Box. "Not having that was definitely a gap in our customers' eyes."
The news comes after rival Dropbox announced a number of new partners for its Dropbox for Business products. Both Dropbox and Box are targeting the business market to shore up client bases.
"[Because] Box is the platform that powers the information that touches every part of an enterprise's business and beyond, our customers often look to us to tell them how what services will help them best secure and protect their data," said Box co-founder and CEO Aaron Levie in a blog post.
Box aims to become a leading cloud storage solution for business, but it's not going to be an easy road given rivals such as Dropbox, Google and Microsoft. Because of this, Box must ensure it has a number of security-based partners to win over the trust of users seeking such added security.
Other partners include companies such as Okta, Dell, Skyhigh Networks and Ping Identity. According to Box, the partners were selected based on "market leadership, the value and quality of its integration with Box and a demonstrated commitment towards joint customer success."
"We're building a security model with a thriving ecosystem of partners to provide all new tools and services that secure content in the enterprise," continued Levie.
Box also announced Box for EMM, a version designed to be deployed using mobile management solutions from companies such as Dell and MobileIron. This software enables users to send data between apps as well as wipe sensitive data remotely.
Box filed for its initial public offering nine months ago but put the share sale on hold amidst a negative reaction to the company's financial data. While the $250 million offering was on hold the company raised $150 million in a funding round.