Google has silently killed off its "My Case" program for the Pixel 3 and other similar offerings.

Apparently, it halted the service as it announced the Pixel 3a and Pixel 3a XL, among other hardware, at its I/O 2019 developer conference.

No More 'My Case'

As spotted by 9to5Google, the support document for the program now says that Google doesn't offer the program anymore.

"My Cases and Live Cases are no longer sold by Google," the description reads.

These custom cases started with the Nexus 5X, Nexus 6, and Nexus 6P and made their way to the original Pixel and Pixel XL, which were launched in 2016. They came with an NFC button that was compatible with a companion app, and thanks to the combination of the two, users could get a live wallpaper.

Google then took NFC out of the picture for the Pixel 2 and Pixel 2 XL, which rolled out in 2017. Instead, it allowed users to get access to a special live wallpaper when they signed in on the Live Case app using the Google Account they had used to make the purchase for the custom case at the Google Store. These cases also came with a code that can be used to avail exclusive wallpapers to boot, and they were available in two versions: "Dual-layer Protection" for $50 and "Slim Protection" for $40.

When the Pixel 3 and Pixel 3 XL launched in 2018, the Mountain View company moved on from Live Case to what it calls My Cases back in October. With the program, owners of the smartphone could use an online tool to upload and fit a photo to the handset's form factor, and then they could get a personalized case.

From the look of things, My Case was still available as the I/O 2019 event was about to kick off, but it disappeared when the Pixel 3a and Pixel 3a XL were launched.

Other First-Party Options?

Google no longer has that many options to offer when it comes to first-party cases for its Pixel phones.

Users could still get the Fabric Phone Cases for the Pixel 3 and Pixel 3a lineups, but that's pretty much it. Of course, third-party options are arguably the best way to go considering their wide variety, especially if Google's own cases don't exactly fit the bill.

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