Is Apple moving the trend from selfies to slofies? After announcing the new feature during its September event, Apple has now filed to trademark the term “slofie”.

Slofie

What is a slofie? It is a combination of the words “slow” and “selfie,” and it is the latest trendy feature on Apple’s new set of iPhones. To take a slofie, the iPhone 11's camera will record at 120 frames per second, which would then produce a dramatic slow-motion selfie video.

“Everything looks cooler at 120 fps, even if you’re just saying cheese, waving hi, or tossing your hair in the breeze,” Apple notes on the preorder page for the iPhone 11 line. “And now you can add more of everything to your selfies thanks to the new 12MP TrueDepth camera.”

Apple Trademark

Now, the company is evidently filing to trademark the term “slofie.” So far, the filing of the trademark has been accepted by the United States Patent and Trademark Office but has not yet been assigned to an examiner, something that will happen three months after the date of filing.

The term is not being trademarked with claim to a specific font size, color, or style, but it is trademarked in relation to a software for capturing an recording videos. This could mean that Apple is trying to prevent app developers from using the term for their projects as well as from creating knock-off slofie apps, something that could very well happen without the trademark.

On the flip side, the trademark could also be used to prevent Apple from being sued by developers for using an already trademarked term, just like when Apple was previously sued by the developers who had trademarked the term “Animoji” because of the iPhone X's Animoji feature.