Competitors Tesla and Lucid Join Forces Creating ZETA: Pushing for Electric Cars Only by 2030

Urian B., Tech Times 17 November 2020, 01:11 pm

There are now officially 28 total companies in the known electric vehicle industry that have joined forces in order to create a new organization which is called ZETA. The organization includes big names such as Tesla, Rivian, and Lucid with one goal in mind, pushing for 100% electric vehicle sales by the year 2030, according to an article by Yahoo.

ZETA: Zero Emission Transportation Associatioon

There have already been a number of markets that have recently announced their plan to be able to move the new car sales towards only electric vehicles. These initiatives, also referred to as actual bans on the selling of gasoline-powered vehicles, have already taken many forms over different timelines.

One of the most recent places to join the shift is California which is aiming to have complete electric vehicle sales by the year 2035. 28 different companies from the EV business are now asking for a bigger goal which is to be able to be 100% EV sales throughout the entire light, medium, as well as heavy-duty sectors by the year 2030.

According to an article by Electrek, this is why ZETA or Zero Emission Transportation Association was initially created in order to push the national effort level of the United States. Joe Britton has been named the Executive Director of Zeta. He is said to have 15 years of experience working in the United States Senate.

Here are the five goals of ZETA:

1. Consumer EV incentives

The point-of-sale of the organization to consumer incentives should drive adoption, provide cost reduction, as well as achieve real results in being able to push transportation electrification. This means incentivizing early retirements while also encouraging EV adoption to speed up the transition.

2. EV emissions/performance standards

Emission targets are said to be a key piece of being able to protect public health as well as sending the correct market signals in order to support as well as accelerate the complete transition towards a zero-emission transportation.

3. Infrastructure investments

Providing strong federal charging infrastructure investments will be able to drive electric transportation as well as ensure that the US will lead the way to clean recovery.

4. Domestic manufacturing

This will make sure that the country will benefit economically by the growth of EV manufacturing. It was stated that federal policies should encourage job creation as well as economic activity throughout the entire EV lifecycle and supply chain.

5. Federal leadership/cooperation with other sub-national entities

It was stated that federal support should also invest in the total research and development, help provide an aligned vision for complete electrification, and also ensure that local leaders are all empowered with the particular expertise and also resources to support the complete vehicle electrification.

With electric vehicle competitors joining forces to join ZETA, the industry has a stronger and more unified reach throughout the sway of electrification.

This article is owned by Tech Times

Written by Urian Buenconsejo