Mark Zuckerberg admitted on Thursday, March 17, that he is now supporting for Apple's App Tracking, especially for Facebook's iOS applications despite initially disagreeing with the company and throwing jabs at the rival big tech. Facebook and Zuckerberg have initially opposed ad tracking and data permissions from Apple's iOS 14 Privacy Policy, being an issue for its applications.
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In recent developments, the Facebook CEO has agreed on the matter, particularly as they set the light on the issue which has been a hot topic for the Cupertino giant and the world's largest social media company. Facebook was initially against that because it defeats the purpose of its ad-tracking optimization for users, which Apple aims to change.
Since the release of the iOS 14 and macOS 11, Apple has been emphasizing and highlighting more about the Privacy and Safety of its users while using their device and platform for everyday needs. This was a massive one for Apple, especially as it enforced a strict rule among app developers to follow their lead if they want to stay on the iOS platform.
Mark Zuckerberg Agrees with Apple's Privacy Policy for the First Time
WASHINGTON, DC - APRIL 11: Facebook co-founder, Chairman and CEO Mark Zuckerberg smiles at the conclusion of his testimony before the House Energy and Commerce Committee in the Rayburn House Office Building on Capitol Hill April 11, 2018 in Washington, DC. This is the second day of testimony before Congress by Zuckerberg, 33, after it was reported that 87 million Facebook users had their personal information harvested by Cambridge Analytica, a British political consulting firm linked to the Trump campaign.
In what seems to be a miracle and one-time opportunity, Mark Zuckerberg has admitted in a Clubhouse app meeting that the social media company would now benefit from Apple's Privacy Policy. According to Mac Rumors, the CEO reiterated that they would have a "laissez-faire" enforcement in the platform where it would let Apple do all the work, and Facebook would just wait.
What Mark Zuckerberg meant to say is that despite letting Facebook's data and advertisement tool being sent to ask permission to users and reveal that it uses user data every time, Apple would still be doing most of the work. Moreover, the business that Apple would soon gather would be using the Cupertino giant's data, and allowing them on the different platforms would be hard.
Apple would be the one responsible for enforcing business to grow on the platform in this new Privacy Policy for the iOS 14, particularly as it shot down ad tracking and other data management tools used by iOS apps. This is the first time that Facebook and Zuckerberg agreed with Apple over the Privacy Policy, which was then a major debate amongst the big techs.
Facebook Ad Tracking Now All on Apple
Apple's wishes to protect the privacy of people would mean that it would control what an app can see from a device's data, location, habits, and the like. This means that Apple would be doing the data job on their end, especially if the advertisers and applications need boosting on its platform for either a specific region or community of its iOS users.
According to CNBC, Zuckerberg's statement is the first time Facebook agreed with Apple, being the "most positive" statement that the social media CEO said over the Cupertino giant regarding the issue. Moreover, the app controls for data and tracking would be at a user's discretion, particularly in the upcoming iOS 14.5 that would enforce it.
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This article is owned by Tech Times
Written by Isaiah Alonzo
