Top streaming platform Streamlabs has teamed up with live stream analytics leader Stream Hatchet to release the latest industry report - covering Twitch, YouTube Gaming, and Facebook Gaming.
On July 27, the streaming industry leaders released their report for Q2 2021, examining industry data and trends from the largest streaming platforms. The trend generally continues its rapid growth, sent skyrocketing by the need for people to stay connected and find something to do during the global coronavirus pandemic lockdowns.
Streaming platforms have allowed ordinary people, as well as celebrities, athletes, and artists, to connect with their respective communities at a time when in-person events were largely restricted. The news update from Streamlabs notes that YouTube Gaming focuses solely on streaming gaming content, unlike Twitch and Facebook Gaming that includes chatting and other in real life (IRL) content.
Setting New Highs Across the Entire Streaming Industry
For the third quarter in a row, the new Streamlabs - Stream Hatchet report revealed continuing growth in the industry, with Twitch setting a new record for the number of hours streamed. However, now that the lockdown restrictions are easing up, the latest report could offer insights into the future of the streaming industry.
In the report, the following takeaways are presented by the streaming leaders:
- A 2.5 percent increase in the total of hours watched across the monitored streaming platforms, growing from 8.77 billion hours in Q1 to 8.99 billion hours in Q2.
- A 16 percent increase in the hours per month spent on watching live streams, now at about 3 billion hours per month compared to 2.544 billion hours the same time last year.
- Twitch sets another viewership record for the third quarter in the row.
- Facebook Gaming grew its number of hours streamed triple than its figures last year.
- Despite this, both Twitch and Facebook Gaming saw an upheaval in the viewership growth rates compared to past quarters.
- YouTube Gaming viewership levels easing back to pre-COVID levels
- Grand Theft Auto 5 emerged as the most-watched game, across all platforms, with an equivalent of 866.8 million hours watched. It was followed by Just Chatting at 822.2 M hours and League of Legends at 554.2 M hours.
In the case of Twitch and Facebook Gaming slowing down its growth rates, Streamlabs and Stream Hatchet attribute it to people going back to their pre-COVID lives, working back in offices, and going out more frequently now that the restrictions on travel and in-person activities are starting to ease up. However, the fact that Twitch continues to set new records points to the fact that the platform still retains new viewers that started watching streams on the platform during the pandemic.
Founded back in 2014, Streamlabs has established itself as the leader in live streaming tools and a brand of Logitech. The San Francisco company offers products and features that help professional live streamers to broadcast and engage with their fans, grow their fan base, and improve their streaming channel's monetization.
About Stream Hatchet
A provider of business intelligence for esports, Stream Hatchet leads the field of live streaming data analytics. The company has a business unit within the multi-platform media entity Engine Media, which aggregates real-time data from major streaming platforms such as Twitch, Facebook Gaming, and YouTube Gaming.
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Published on Tech Times.