A Campbell's NFT collection has been launched by the food and snack company as it celebrates changes made to its iconic can label design.
The first official NFT Collection from the company is named "AmeriCANa - SOPHIA CHANG X CAMPBELL'S." Campbell's worked with street-style artist and illustrator Sophia Chang for the designs.
The Campbell's NFT collection celebrates the company's new can label design, which will retain the red and white color blocking it is best known for. A modernized logo scripture will feature as part of the new design
Campbell's NFT Collection: What You Need to Know
The Campbell's NFT collection is already available for purchase via NTWRK, according to a press release posted on the Campbell's website. The NFT collection is made up of 100 "authenticated NFT art pieces."
"The commissioning of our first-ever NFT art piece pays tribute to our place in art and pop culture, while celebrating in the most modern art medium to date," said Chief Marketing Officer, Meals & Beverages, Linda Lee.
Lee added in regards to Sophia Chang, "Sophia was a natural choice given her street art sensibility and her love of the Campbell's brand and its connection to the art world."
One exclusive and animated art piece from Campbell's NFT collection is likewise up for auction on OpenSea until August 6, 9 p.m. ET.
According to the press release, all proceeds of the Campbell's NFT collection "will benefit Feeding America, a long-standing partner with Campbell in fighting food insecurity."
What is an NFT?
NFT is the acronym for non-fungible token. Each non-fungible token has a unique value. It also cannot be exchanged for another token with the same value.
NFTs are anything digital and come in the form of music, video game skins, and GIFs. It can also come in the form of designer sneakers, collectibles, and even the very first tweet ever posted.
These days, however, they usually come in the form of digital art, such as the Campbell's NFT collection.
Recently, a 12-year-old made headlines by selling an NFT collection inspired by an 8-bit stock image of a blue whale. The young boy from London, Benyamin Ahmed, made over $160,000 thanks to his NFT collection called Weird Whales.
Related Article: NFT vs Cryptocurrency: Are They the Same Thing?
Other Popular Brands, Companies That Launched NFT Collections
The Campbell's NFT collection is the latest NFT collection to be launched by a popular brand or known company in recent months. Given the ongoing trend, the Campbell's NFT collection will not be the last.
Just a few days ago, luxury fashion brand Dolce & Gabbana launched DGGenesi, the company's first ever NFT collection. Dolce & Gabbana's NFT collection will begin rolling out next month and will feature accessories and perfume.
News company CNN has also announced its own NFT collection called "Vault by CNN." CNN's NFT collection will feature iconic moments from its history.
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Written by Isabella James