Using AI As an Effective Crisis Management Tool
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Using AI As an Effective Crisis Management Tool

Using AI as an effective Crisis Management tool is a wise decision for many businesses and organisations to predict and prevent a crisis.

Unfortunately, many organisations don't carry out reputation checks on their associates and don't run checks on people they do business with to help mitigate a crisis. This can be a costly mistake!

What type of situation can create the need for crisis management?

A recent example of this is the sacking of the Tokyo Olympics opening and closing ceremony director Kentaro Kobayashi on the day before the ceremony was due to be aired to billions of viewers worldwide. Kobayashi was appointed to the position back in March 2021 because former Creative Director Hiroshi Sasaki resigned after making derogatory comments about a famous female Japanese entertainer.

Meanwhile, here in the UK, Cricket bowler Ollie Robinson was suspended by the England and Wales Cricket Board (ECB) pending investigation due to the discovery that he had made historical racist and sexist tweets as a teenager.

Yoono users can help prevent having to go into crisis management mode by enabling the software to scan platforms and every browser to highlight and report areas of concern. Without this organisations leave themselves wide open to situations that can damage their brand and reputation and pay the ultimate price of losing business and profit.

So, what can be learned from these situations that now require crisis management?

Companies and organisations need to take a crisis prevention tactic rather than crisis management. True, not everything can be foreseen; however, employing the effective capabilities of AI means that due diligence can be carried out and, in many situations, help prevent a crisis before it even has the opportunity to occur.

Whether someone should be suspended or removed from their position because they have tweeted a defamatory comment back in their youth is a question only those organisations can answer. However, if they had the knowledge before the hire, would they have given them the position in the first place?

We think it's not likely. 

There are always other talented sports people waiting on the sidelines for a chance at sporting greatness that may not have such concerning skeletons in their Facebook closet.

Perhaps, once businesses and organisations realise how useful reputation checking AI software is in preventing a crisis and saving money, time and honour, they will ensure it is employed as a standardised way of recruitment, hiring and working.

In a world where information is the all-mighty source, reputation is everything.

As we have seen in both these cases, had the sports organisations utilised the incredible power of reputation checking AI, they would have had the relevant information before even appointing them. It would have kept it in house and away from the media. Thus, saving the organisation's reputation and indeed providing deeper knowledge on who they were getting involved with. 

As the phrase goes, forewarned is forearmed.

PR agencies are, in fact, a type of crisis management and have had to try and predict how and when a crisis would occur, what the damage to reputation could be and how to minimise the damage to the person, company or organisation.

Often people only become aware of a crisis when it's gained enough momentum to make enough noise. It's so often at this point that it has reached the stage of no return! Unfortunately, this is more often than not spread like wildfire through social networks like Twitter and Linkedin.

The aim is to take a preventative approach rather than being forced into a reactive one.

PR agencies would have had time in the past to prevent something from going to press. Now, with the click of a button, news can spread like wildfire across the world in seconds. So then, the only option is to start firefighting and hope it's not too late to mitigate the damage.

Using AI as an effective crisis management tool.

Some attempts have been made to develop crisis management software and develop AI technology for disaster management and response. While that is a positive step in the right direction to help humanitarian crisis management and save lives, it is not developed to help businesses and organisations protect their reputation.

Innovative data scientists and engineers have developed Yoono online screening service to help companies carry out online screening of future employees, clients and suppliers to prevent anything unsavoury coming up that could be detrimental to the company or the brand.

The clever Yoono reputation management AI technology searches through all the online data on that person and deliver the results directly to the inbox.

The information can include but is not limited to:

  • Social media communications and mentions by 3rd parties
  • Mentions in the media
  • Image concerns
  • Videos
  • Charities involved with
  • Organisations associated with
  • Directorship information
  • Political views and associations of concern

Using Yoono services to prevent a crisis.

A Yoono account checks social networks including Twitter, LinkedIn, Facebook, real time social streams, search engines such as Firefox and multiple platforms like Yahoo. The Yoono system will scan the internet and all the information on a website, checking the reputation status of the individual.

Yoono users can easily navigate the information held on the internet browser and social networks and check the status instantly via the report delivered on email. The Yoono platform provides a status instantly providing peace of mind over who you are hiring and working with on a professional level.

Avoid having to fix a crisis and instead invest in the services that help enhance reputation.

Preventing a crisis before you have to employ crisis management techniques is the intelligent way to stop anything detrimental to your business or organisation from cropping up in the future. Try Yoono reputation check services today.

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