How did this publisher increase overall traffic by 30x and boost revenue by 30%? It switched to NOTIX!
Achieving outstanding engagement is difficult, but definitely possible. As a publisher accomplishing your objectives is a lot easier if you use the right push service. If you're still not sure, check out this case study and learn how a NOTIX client managed to grow its subscriber base and increase revenue by more than one-third.
But, it wasn't all blue skies and sunshine before this publisher worked with the NOTIX push service. As a matter of fact, there were a lot of trials and tests that didn't work out, so finding NOTIX has allowed this publisher to achieve scalable, sustainable growth.
With further ado, let's jump right in!
What Are Push Notifications?
Push notifications are on-screen alerts that show on your user's device, be it mobile or desktop. Users tend to be more receptive and respond extremely well to this type of alert as they are non-disruptive and relevant to users' interests.
This type of alert is relatively simple because it only consists of a few lines of text and a creative. That said, you need to find the right push notification technology provider to ensure that the notifications on your site are effective. The good news is that NOTIX offers a free push technology service, so you can implement push notifications into your monetization efforts without increasing your expenses.
The Case Study
Now that we've covered the basic definition of a push notification, let's look at the case study subject.
Background Information
Mallu Browser Games is a platform specializing in social web games, quizzes, and similar content. All games on this platform are in Malayalam (one of the official languages in India), and the owner of the platform, Abijith Joju, tried a few different push services which slightly helped the site's popularity to about 200,000 monthly users.
But, Adijith knew that the platform had more potential than this.
Evaluating Mally Group Traffic Volumes Before NOTIX
In addition to only collecting 200,000 users, a large portion of these subscribers was inactive. This was partially due to lack of engagement and inactivity -- and this is where Abijith realized that having a reliable push notification is as important as delivering the right message.
What Was the Mallu Group Missing?
Once Abijith contacted NOTIX, we started analyzing his case and realized it wasn't going to be easy to fix.
We started by introducing our push notification service. The Mallu platform is used by more than 38 million Malayalam-speaking people, which meant that it had the possibility of generating a significant amount of traffic.
After conferring with Abijith, we decided to implement our monetization technique, which boosted traffic performance and volumes without increasing expenses.
First Subscriber
When transferring over Mally's 200,000 users, we realized that the database was almost useless because most of the users were inactive. Unlike the previous provider, we explained to Abijith the importance of keeping users engaged and helped him build an asset management protocol.
Finally, on July 30th, 2021, we collected the first subscriber through our push service. Today, Abijith has more than 6 million subscribers.
Boosting Revenue by 30% Thanks to Active Subscriber Growth
After a month, Mallu started seeing stellar results - and Abijith actually took a non-aggressive approach!
It's important to note that the Mallu platform also got creative as Abijith chose to only monetize 2 push notifications per day while also creating his own content for the ads being displayed. Currently, his subscriber list is around 6.6 million, which has increased his revenue by a whopping 30%.
Notable NOTIX Features
NOTIX is a powerful push technology provider that publishers can leverage free of charge. Let's take a look at some of the platform's biggest advantages:
30% Higher Delivery Rate
With NOTIX, publishers can achieve up to a 30% higher delivery rate. It means that every push sent will bring better results - higher CTR and more effective engagement.
Easy Monetization
With our service, you can have it all - send your content & monetize with ads. And, the more ads you show, the higher your chances of generating a significant profit. Note that Notix is working only with premium advertisers.
Audience Segmentation
By segmenting your audiences, you can make sure that users only receive relevant push notifications tailored to their specific demographics.
User Time Zone Customization
Many affiliates fall into the trap of running push campaigns in their local time. To simplify things, NOTIX allows you to customize user time zones and displays campaign performance in their local time.
Flexible Subscription Prompts
Push notification prompts don't always perform best when they appear right away. Instead, NOTIX gives you full control over the appearance, timing, and other areas of the subscription prompt.
Parallel Testing
NOTIX is confident in its push service, to the point that it allows you to run parallel tests, try out different push providers at the same time, and compare their results through its Parallel testing feature.
Conclusion
We hope that the case study above helps you understand how NOTIX can boost your traffic volumes and performance. Want to learn more about partnering with NOTIX? Get in touch today and its push notification experts will be glad to help.
* This is a contributed article and this content does not necessarily represent the views of techtimes.com
