Fintech start-up Zimpler provides an account-to-account (A2A) payment solution that enables companies to offer incoming and outgoing payments for their end-users. After the launch of their account-to-account solution in 2019, they scaled up their business in several markets. Because of that, the company also had to focus on increasing its team strength.

A clear aim for their journey was to first build a team that could cater to the needs of the organization and focus on growing the staff as well. So far, that aim has worked well for Zimpler. From December 2020 to September 2021, the Zimpler team has grown by 177%.

Zimpler is a company that identifies growth both as revenue and people. Their Chief People Officer, Linda Höglund, believes that what sets them apart from other start-ups is the value they place in their employees.

Linda's best tips for startups that aspire to become scaleups:

●       Hire for diversity and potential
- Good ideas come from combining perspectives and experience.

●       Setup a solid on-boarding and pre-boarding process

The startup world moves fast. Make sure employees have the right tools to move at that same pace.

●       Strive for a positive impact on your surroundings
 - Employees want purpose and context, and the same goes for your customers.

●       Build your company "with" your employees and not "for"
- Involve employees in what you do. They need to be part of the transformation to embrace it.

To experience overall growth from all ends, you don't just need to bring in more revenue, but also look at the inner workings of your company.

- "Zimpler runs on the message that, "Everything should just work." If things don't fit in well and work in synchronization, you know you are doing something wrong. Paying attention to this early in the growth journey is what will help Zimpler scaleup the company while maintaining that startup culture", says Linda Höglund.