Apple Music says its Spatial Audio feature has been boosting its listeners, noting that more than half of them are using the immersive sound option.
NEW YORK, NY - AUGUST 07: An advertisement for Apple Music is posted on the streets of Manhattan on August 7, 2015 in New York City. After launching in June Apple announced it has attracted 11 million users during its trial period.
Apple Music Spatial Audio Feature
Apple Music's Spatial Audio feature debuted way back in June 2021, along with the Lossless Music support of the streaming service.
It was first announced during the WWDC event of the Cupertino giant last year, promising that users of the service could soon listen to their music in an immersive experience.
Now, as per a news story by Billboard, the iPhone maker is claiming that its Spatial Audio listeners have massively increased since it was first released last July.
The Vice President of Apple Music and Beat, Oliver Schusser, said in an interview that they "now have more than half of the worldwide Apple Music subscriber base listening to spatial audio."
The Apple Music exec further noted that the number of people listening to Spatial Audio is "growing really, really fast."
He went on to add that their team is actually expecting it to grow even more, but it has since been going beyond their initial expectations.
According to a report by Apple Insider, the Cupertino-based tech giant believes that the Spatial Audio feature of Apple Music is what actually sets the streaming service apart from its rivals.
This illustration picture taken on April 19, 2018 in Paris shows the tablet and smartphone app for Apple Music.
However, it is worth noting that the said feature has yet to support the whole library of Apple Music. On the flip side, its Lossless feature now includes all of the songs in the streaming service.
To further prove that Apple Music's immersive audio experience has been an effective tool to increase its overall listeners globally, the Cupertino tech giant shared the increasing numbers of some remastered songs on its services.
Apple Music Spatial Audio's Increases Listenership
For instance, Apple revealed that the re-release of the 2016 album of The Weekend, which goes by the name "Starboy," sporting support for Spatial Audio, significantly increased its listeners by up to 20 percent.
On top of that, the 2019 studio album of Taylor Swift, "Lover," also garnered a massive increase in listenership after its remastered release, gaining up to 50 percent.
On the other hand, both Billie Eilish's and Post Malone's album remake, "When We All Fall Asleep, Where Do We Go" and "Hollywood's Bleeding" also had a listening uptick of up to 40 percent.
What's more, Apple also disclosed that even classical and ionic tunes earned more listeners since it was re-released for the Spatial Audio experience.
The 1971 song of The Beatles, "Here Comes the Sun," from the album "Abbey Road" also grew its listenership by an impressive 50 percent.
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This article is owned by Tech Times
Written by Teejay Boris
