The new TikTok 10-minute video limit enhancement is not randomly released by the rising social media platform.
A photo taken on December 14, 2018 in Paris shows the logo of the application TikTok. - TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year. (Photo by JOEL SAGET / AFP)
Experts claimed that the upgrade was launched to better compete against YouTube, which is its main competitor.
As of the moment, TikTok has become one of the most popular video platforms after the global COVID-19 pandemic began. It allowed people to entertain themselves by watching fun challenges or becoming contributors themselves.
Now, TikTok wants to step up its game by allowing users to post longer videos of their content.
TikTok 10-Minute Video Enhancement
According to Digital Information World's latest report, ByteDance, the developer of TikTok, already sent notifications to its consumers, telling them that the new enhancement is already available.
A woman watches a video of influencer Mowada al-Adham, who was sentenced to two years in prison on charges of violation public morals, on the video-sharing app TikTok in Egypt's capital Cairo on July 28, 2020. - Egypt has in recent years enforced strict internet controls through laws allowing authorities to block websites seen as a threat to national security.
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The app creator said that the new 10-minute offers something new to TikTok users across the globe. The upgrade is far from the first limit of the video app.
When TikTok was first launched, people could only post videos no longer than 15 seconds. Since this is very short, their creative content is limited.
However, ByteDance is still careful when expanding its app's video limit since it can attract more consumers or dissatisfy people, especially those who don't want to watch too long videos.
TikTok 10-Minute Limit Vs YouTube
Phone Arena reported that the latest TikTok enhancement was released strategically. Statista's previous study revealed that the average video length available on YouTube is only 11.7 minutes long.
Although YT allows users to post videos for more than an hour, content creators tend to publish around 11 minutes.
This is quite close to the new limit of TikTok, which is no more than 10 minutes. Since this is the case, experts concluded that TikTok is trying to attract the users of YouTube's fanbase.
Once this happens, it will allow ByteDance to generate more revenues. If you want to see further details about how the new 10-minute video limit will further help TikTok, you can visit this link.
In other news, TikTok fans were able to take advantage of the Next Fest event, which offers some free Steam games. Meanwhile, Zach King Harry Potter Illusion and Bella Poarch are among the most-viewed TikTok videos.
For more news updates about TikTok and other social media platforms, always keep your tabs open here at TechTimes.
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Written by: Griffin Davis
