Though sounding more akin to a credit score evaluation platform, LifeScore instead is a sophisticated audio-based system that will, in theory, enliven one's life with the aesthetic sounds accompanying the action. It's an interesting exercise in bridging adaptive music to the artificial intelligence scene, emboldening the mundane and everyday with natural-feeling sounds to flesh out the moment.
Via Octopus Ventures, which led the charge on this round of Series A funding, startup LifeScore has secured a hefty pouch of £11 million, which tallied up with its previous round of funding gives it a nice £12 million cash flow investment to help build out various sides of its still-burgeoning business.
To put things into more perspective, the UK-based LifeScore is a relatively small tech shop trying to do big things with its internal hardware and software. The company uses what's called a Cellular Composition platform in tandem with a sophisticated AI algorithm that listens to pre-recorded "cells," which are recorded at Abbey Road Studios with ambisonic microphones, then recontextualizes the music through sequences, mixes, and layers to then impart the particular sound for a particular context.
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It's much akin to the everyday video game, movie or TV show, only it's now attempting to be imported into real life. LifeScore sees its underlying technology as a springboard for more broadened applications, whether they be metaverse or simple AR-based concepts. The UK startup has already partnered up with luxury automotive brand Bentley and has a deal currently in place with Audi, as well.
Proving its sound nature in the industry, LifeScore has under its founding team Philip Sheppard, a video game and film composer, Tom Gruber, the Siri Inc. co-founder, Chris Walch, a senior associate at Latham and Watkins, and Ian Drew, a former ARM executive. LifeScore was a 2019 graduate of the Abbey Road RED incubator programme and now sees itself as an everlasting step forward in advanced music techniques in technology.
This most recent round of investing will go toward building out its reach across US, Asia, and Europe in the hope of expanding its customer base. The Series A funding led by Octopus Ventures had some truly remarkable participants, including Metaplanet Holdings, IDEO, Warner Music Group, 4 Good Ventures, and more. Although LifeScore is attempting to push forward into the future by paving a very tech-heavy-laden path with AI and sophisticated software, it likewise doesn't see itself as the end-all in terms of musical composition.
In LifeScore's own words: "It is not a replacement for human-created music. On the contrary, it is a new way for human-composed and performed music to be algorithmically produced on demand."
This article is owned by Tech Times
Written by Ryan Epps
