Meta's CEO Mark Zuckerberg announced that the platform is testing out new tools to potentially push the sale of virtual assets and experiences for creators within its virtual world built on Horizon Worlds.
Meta Aims to Make Purchasing Easier in Horizon Worlds
Based on CNBC's report, Zuckerberg described the company's newest move toward e-Commerce as providing users the ability to sell virtual items or access certain in-world places.
Over the course of the past months, the growth of virtual items like Decentraland and The SandBox' virtual real estate has increased, and as per the report, Zuckerberg might want his users to do the same with Horizon Worlds.
The Meta CEO is trying to make purchasing easier within its Horizon Worlds virtual platform. This move is essential for Zuckerberg's vision to push the company toward creating its very own metaverse.
Horizon Worlds Tools Tested to Enable Creators and Businesses to Make Virtual Products and Experiences
A recently published blog post contained the billionaire's announcements saying Meta is already testing out new tools to help push the sale of virtual assets and experiences by enabling creators on its Horizon Worlds.
The billionaire added that the testing is being rolled out to selected creators, and once they finally assess how it worked, the tools will then be rolled out to a wider scale for more people to use.
Horizon Worlds Attachable Accessories and Paid Access
As per Meta, the new approach could allow the sale of attachable accessories within Horizon Worlds for fashion-focused environments or even provide consumers with paid access when it comes to a "new part of a particular world."
Horizon Worlds was once known as Facebook Horizon, a free virtual reality online video game that allows users to explore virtual worlds and build on them freely. The game was initially published on December 9, 2021, for its Oculus VR headsets within the United States and Canada but is yet to release around the world.
Meta Aims to Follow The Sandbox Through Virtual Goods Sales
Meta is trying to tap into the popularity of digital assets and virtual real estate. With recent headlines like how a fan paid $450,000 to buy virtual land next to Snoop Dogg in the popular virtual world, The Sandbox, reported by RollingStone, Zuckerberg's company is aiming to replicate the same success.
Sales of digital assets haven't been possible on Horizon Worlds, but due to Meta realizing that there is a strong economy for virtual goods, they are now trying to adapt to the same virtual marketplaces.
Metaverse Economy Could Reach $8 to $13 Trillion by 2030
Estimations from Citi Bank regarding how the metaverse economy could grow by 2030 put its worth at around $8 trillion all the way up to $13 trillion. As per Meta, the Meta is not limited by physical space by nature.
Due to the lack of physical limitations, creators and businesses can access new opportunities to pursue their passions and even create livelihoods.
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Written by Urian B.
