Instagram released an update for its platform, and it focuses on content creators and their usage of the application. The new update encourages original content for the platform and its creators, that push their videos and photos online. There will be repercussions if users repost from platforms like TikTok for the Reels.

Instagram Update: Centering on Content Creators, Features

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A picture taken on October 18, 2021 in Moscow shows the US social network Instagram's logo on a tablet screen. 

Instagram updated its systems days ago, and it talked about the new Product Tagging feature for all users on the platform to encourage branding and partnerships. However, it is not all that the company has to offer as it centers on content creators on the recent release by Adam Mosseri, where he detailed many essential features on Instagram.

Mosseri's latest tweet talked about the new features, and it focuses on three tools that will help content creators rank more on the platform. The new features are mainly for content creators but double for users on the forum.

It talks about Product Tags, Enhanced Tags, and Ranking for originality in the platform, which Instagram focuses on for its social media.

Read Also: Instagram Rolls Out Product Tagging Feature to All Users | How to Use it

Adam Mosseri Encourages Original Content, Not Repost

In the video, Mosseri said that it is essential to bring original content created on the platform and posted there instead of doing it on another site and reposting it to Instagram and its latest feature, the Reels. Doing otherwise would be noted by the company and result in downranking by its systems, and it means that there might be less money coming into these creators.

Instagram's Content and Updates

Instagram brings the latest updates to the app on a regular basis, and the social media company brought many features for the users and content creators of the app. One of the recent updates on Instagram is the direct message reply tool that will help people answer these DMs even without opening the application or chat box.

Another famous update from Instagram is the reinstitution of the Chronological feed that will bring users an almost accurate timeline of the posts of their following. It will be different from the past algorithm. However, it would still bear a resemblance to that version, especially as it prioritizes the user's most interacted feeds but still shows it in chronological order.

There are many things that Instagram brings the public, primarily through its content creators, that they verify and give massive things from the platform. However, it wants to feature original content directly from its platform, and not something created from other websites or platforms like TikTok and other content from the internet.

Related Article: Instagram Reels Adds Fundraising Tool to Help Non-Profit Organizations and Make Donations Easier To Do

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Written by Isaiah Richard