A hacked Apple store made some consumers rethink their common Apple gadget purchase activities. Unlike other malicious campaigns, this breach is actually promoting greener gadget buying.
(Photo : Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA - SEPTEMBER 12: Visitors inspect the new iPhone XR during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California.
Recently, some scientists warned that the world should make efforts to reduce carbon emissions as climate change worsens.
Because of this, Apple and other tech giant manufacturers are now finding different ways to generate revenues while lessening their carbon emissions.
On the other hand, Back Market has a different way to make gadget purchasing more eco-friendly. Here's what it did with the Apple store.
Hacked Apple Store Made Consumers Happy?
According to ZDNet's latest report, Back Market's latest eco-friendly gadget purchase promotion, a refurbished company, made some Apple consumers quite happy.
CUPERTINO, CALIFORNIA - SEPTEMBER 10: The new Apple iPhone 11 (L) and iPhone 11 Pro (R) are displayed during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus. Apple unveiled several new products including an iPhone 11, iPhone 11 Pro, Apple Watch Series 5 and seventh-generation iPad.
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Back Market posted a YouTube video of its latest green effort, generating more than 5.4 million views.
In the video, you will see that the displayed iPhone products on the Apple store are suddenly receiving AirDrop messages. Here's what the messages project:
- "Did you know this iPhone is available in white, black, blue, and greener?"
- "It's time to go refurbished with a cheaper and greener model."
Aside from the affected display iPhones, the Apple smartphones of store visitors also received the AirDrop messages.
One of them even said that Back Market's eco-friendly promotion made him walk out of the store. If you want to see more details about the latest effort made by the refurbished company, you can view the official YouTube below.
What is Back Market?
Back Market is a leading marketplace for renewed or refurbished gadgets. One of its most in-demand products is Apple devices.
When you say refurbished, a gadget is already used but made into a brand new device by a company. Back Market said its main goal is to make refurbished products more in demand.
The firm wants to do this so that the activity of manufacturers can be lessened, leading to carbon emission reduction. You can visit Back Market's official website to see more details.
Meanwhile, Apple's mass app removal is expected to affect older applications.
This week, there were some leaked notchless iPhone 14 Pro images appeared online.
For more news updates about Apple and other tech giant manufacturers, always keep your tabs open here at TechTimes.
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Written by: Griffin Davis
