GM's warranty transfer limit is now being rolled out. The giant automaker decided to launch this change so buyers would be discouraged from purchasing the company's in-demand vehicles just for reselling.
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A General Motors logo is shown at the General Motors Technical Center, where today Chief Executive Officer Mary Barra held a press conference on June 5, 2014 in Warren, Michigan. Barra spoke to provide an update on GM's internal investigation into the ignition switch recall at the General Motors Technical Center.
This plan was already announced by General Motors North America President Steve Carlisle earlier this 2022.
The automaker also sent a letter to its GM Dealership teams that flippers affected the automaker's image, as Corvette Blogger reported.
For those who are not familiar with the so-called flippers, these are individuals who purchase products for quick profits.
GM Warranty Transfer Limit Rolls Out!
According to Engadget's latest report, GM confirmed that it is now implementing limitations on the transferability of certain warranties.
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A general view of GMC Hummer EVs is pictured on November 17, 2021 at General Motors' Factory ZERO electric vehicle assembly plant in Detroit, Michigan. U.S. President Joe Biden is set to remarks on how the Bipartisan Infrastructure Law creates a future made in America, builds electric vehicle charging stations across the country.
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Specifically, buyers can resell their cars if the purchase was made within the past 12 months. On the other hand, General Motors also announced that sellers would be restricted from placing future reservations or sold orders for some in-demand models.
"When vehicles are quickly resold, particularly by unauthorized dealers or other resellers that do not adhere to GM's standards, the customer experience suffers and GM's brands are damaged," explained Carlisle.
He added that the new warranty transferability changes are now being rolled out, saying that these adjustments will ensure buyers can have exemplary customer service experiences.
The warranty transfer limitations are also expected to strengthen GM's branding and encourage ownership by brand critics and loyal consumers.
GM Models Affected
GM's new warranty limitations will affect the GMC Hummer electric vehicles (SUV and SUT), the Chevrolet Corvette Z06, as well as the 23MY Cadillac Escalade-V.
As of press time, General Motors is having a hard time with its electric Hummer models because these EVs were developed from scratch.
Various sources said that the automaker only manufactures around 12 of its Hummer EVs per day. You can click this link to see more about GM's production issues.
Recently, GM and Ford are expected to overtake Tesla in the EV market around 2025.
On the other hand, General Motors' EV First Responder Training Program was launched to train employees.
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Written by: Griffin Davis
