Netflix, a widely-used streaming platform, recently made headlines when it unveiled a new feature called "Profile Transfer," which would prohibit users from exchanging their passwords. The said feature has been completely activated in India and is now accessible to its users.
The New "Profile Transfer" Feature
According to a report by Business Insider India, the firm claimed that the highly sought feature gives customers the ability to transfer their personalized recommendations, watching history, My List, saved games, and other settings to a new profile when they create their own subscriptions. However, Children profiles and payment information cannot be transferred.
Notifications encouraging clients to update to the new functionality have been sent out via email.
The streaming company also noted that customers would always have control over their own accounts, which is reassuring to hear. Users can disable Profile Transfer by logging into their account on either the app or the website.
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Netflix Domination in India
Despite losing subscribers for two consecutive quarters, Netflix turned a profit in the third quarter (Q3) of 2022. Business Today reported that the company attracted 2.4 million members in September, 14% more than Wall Street had predicted.
Netflix noted that blockbusters across TV and movies in Q3 drove the growth.
The current number of Netflix subscribers throughout the world is 223.1 million. During the quarter, 1.43 million new members joined Netflix from Asia and the Pacific (APAC), which includes India. Though this is an increase over the previous two quarters, it is still behind the 2.2 million subscribers it attracted in Q3 last year. Net income in the APAC region increased by 19% year over year, with average paid memberships growing by 23%.
Despite a rise in the number of people who stream content on Netflix, India still pays a minority of what Western countries do on over-the-top (OTT) media services. Currently, Netflix's lowest subscription in India costs only ₹149 ($1.81) per month.
The streaming giant predicts Q4 to be a better quarter for the firm. Netflix anticipates adding 4.5 million customers over the months of October through December and earning $7.8 billion in revenue - down slightly from Q3's $7.93 billion. Business Today said that the strengthening of the dollar relative to other currencies is to blame for the sequential drop in sales.
Upcoming Ad-Supported Subscription Plan
Meanwhile, Netflix had stated that it would roll out the "Basic With Ads" streaming plan on Nov. 3 in numerous regions to provide its consumers with an option to watch content funded by advertisements. It would cost $6.99 per month.
This ad-supported tier does not enable downloading and has four to five minutes of advertisements each hour. Reportedly, at debut, licensing difficulties will block several series and films.
In addition, Netflix has recently made public its intention to begin enforcing stricter policies regarding sharing login credentials starting in 2023.
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Written by Trisha Kae Andrada
