Twitter remains the least choice of various brands after the Elon Musk takeover.
(Photo : Photo by LIONEL BONAVENTURE/AFP via Getty Images)
This photograph taken on October 26, 2020 shows the logo of US social network Twitter displayed on the screen of a smartphone and a tablet in Toulouse, southern France. (Photo by Lionel BONAVENTURE / AFP)
This means that this website is only considered the last option for advertisers among the giant social media platforms.
Now, is Elon Musk's leadership making Twitter's ad business worst?
If you are a long-time fan of the billionaire, you know how he hated advertising. In 2019, Elon was asked by Diego Monroy, a real estate expert.
Does Tesla have a marketing department that focuses on the aspects of digital marketing? Such as SEO and Google AdWords (PPC), or is that not a current necessity for the company due to You and Teslas publicly well known name?
— Diego Monroy (@realDiegoMonroy) October 28, 2019
He replied to Musk's tweet, asking him if Tesla has a marketing department that focuses on the aspects of digital marketing.
"I hate advertising," replied the tech CEO.
I hate advertising
— Elon Musk (@elonmusk) October 28, 2019
Twitter Still Least Choice of Brands?
According to Fast Company's latest report, Twitter is still at the bottom of the list when it comes to advertising platforms.
(Photo : Photo by CHRIS DELMAS/AFP via Getty Images)
In this illustration photo taken on July 18, 2022 Elon Musk's reply Tweet to Parag Agrawal, the CEO of Twitter, showing a poop emoji is displayed on the screen of a smartphone with Musk Twitter page in the background in Los Angeles. (Photo by Chris DELMAS / AFP)
Also Read: Twitter Content Moderation Policy Unchanged Says Elon Musk, Justifies Employee Layoffs
"If you look at the other tech platforms, Twitter is very much at the bottom of the choices you'd make," explained Media by Mother CEO Dave Gaines.
He added that Twitter being immature as an ad tech stack drastically affects its advertising business. Gaines even compared the online platform to other websites.
Dave said that on Twitter, companies couldn't easily focus on their targeted audiences.
Is Elon Musk to Blame?
Yes, the main reason for Twitter being branded' last option is its immaturity when it comes to being an ad tech stack.
However, the billion-dollar purchase of Musk is also making this situation worst. As of writing, the CEO's leadership could be considered chaotic.
CNN Business reported that after Elon acquired Twitter, more companies decided to pause their advertisements on the social media platform.
Because of this, the social company is now facing a massive drop in revenue. You can click here to see further details about Twitter's financial problems.
Although Twitter faces various issues, Elon Musk is still making his moves to change the platform.
Previously, he fired Twitter's ML Ethics director.
The billionaire is also trying to push paywalled Twitter.
For more news updates about Elon Musk's leadership on Twitter, keep your tabs open here at TechTimes.
Related Article: Twitter Employees Blame Former CEO Jack Dorsey After Multiple Layoffs Under Elon's New Management
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Written by: Griffin Davis
