Amazon's success depends heavily on customer reviews. They are a valuable source of information for potential consumers considering a purchase. 

Customers can read about the experiences of those who have already purchased and utilized the product, which assists them in making an informed choice.

Amazon has taken several steps to ensure the credibility of reviews. They have a program called "Verified Purchase," indicating that the reviewer purchased the product from Amazon. 

They also have algorithms in place to detect and remove fake reviews from the platform. However, they appear not enough as fake reviews continue to sprawl in the e-commerce platform.

Amazon Files Lawsuits Against Fake Reviews Brokers

Amazon filed a total of six lawsuits against fake review brokers in February 2023.

According to a press release, the defendants offer fake review services to fraudsters attempting to operate Amazon selling accounts.

Amazon's advanced technology and expert investigators thwart most attempts to publish fake or abusive reviews before they can harm customers and ethical sellers. However, these lawsuits ensure the perpetrators are held accountable and permanently stopped.

Fake Reviews Brokers Identified

Amazon Feedback is one of the defendants, a website based in Estonia and managed and owned by two people claiming to have 5,000 reviewers available to provide fake positive reviews for $5 each.

AMZ Trusted Review is another defendant whose owners and operators claim to have paid over 2,500 reviewers to post fake reviews in Amazon's US store. They also have more than 2,000 reviewers to post phony reviews in Amazon's UK, Germany, Italy, Canada, and India stores.

The other defendants provide fake positive reviews in packages ranging from $135 for three reviews to $900 for twenty reviews, as well as $99-$110 per review plus product reimbursement.

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As stated by the defendants, they "can provide reviews from almost all countries." Furthermore, the defendants sell fake bad reviews of competitors' products.

Amazon Keeping Reviews Authentic

David Montague, Amazon's Vice President of Selling Partner Risk, said, "We want Amazon customers to shop with confidence, knowing that the reviews they see are authentic and trustworthy. 

He adds, "By taking legal action against these fraudsters, Amazon is targeting the source of the problem and sending a clear message that we will hold bad actors, including fake review brokers, accountable."

Amazon filed a similar lawsuit in July 2022 against more than 10,000 Facebook group admins who attempted to organize fake reviews on Amazon in exchange for cash or free products.

These groups have been established to enlist people willing to post false reviews on Amazon's stores in the United States, the United Kingdom, Germany, France, Italy, Spain, and Japan.

Amazon's advanced technology and expert investigators detect and block fake reviews using industry-leading tools. Amazon has over 12,000 employees worldwide dedicated to preventing fraud and abuse in its stores.

As a result, the company claims that over 99% of products viewed in the store contain only genuine reviews. Fake review brokers, on the other hand, continue to operate, undermining customers' and sellers' trust in Amazon's review system.

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