Prabu Rajendran
(Photo : Prabu Rajendran)

Consumers are conditioned to interact with digital tools and online interfaces, so if companies aren't keeping up with the accepted norms of today's society, they'll fall behind. Utilizing digital technologies in both internal and external settings can help reduce the time it takes to complete tasks, turn the customer experience into a seamless exchange, and make error reporting as simple as pressing a button. Prabu Rajendran started his career in information technology, and now, he gets to provide leadership and implementation strategies for digital transformation efforts of all kinds.

Utilizing artificial intelligence, machine learning, computer vision, robotics, and other cutting-edge technologies, Prabu helps bring world-class organizations to the next level. As an Associate Vice President at GlobalLogic, he focuses largely on the private equity space, driving digital transformation to improve deal transparency, find the most favorable cost structures, and close deals more efficiently than ever. As a leader in this space, Prabu is responsible for defining what "optimization" means for his clients. He works with large deals of over $20 million and often applies his expertise in a range of geographical regions.

For nearly 12 years, prior to his role at GlobalLogic, Prabu was the director of AI and automation at Infosys. Because Infosys partnered with organizations in healthcare, insurance, life sciences, manufacturing, retail, and logistics, Prabu became an expert at applying new technologies in different settings and industries. What worked well for a logistics company likely wouldn't be the same thing that a medical provider needed; tailoring digital solutions is just as important as implementing them.

Prabu was responsible for maintaining relationships with technology platforms and providers such as UiPath, Automation Anywhere, BluePrism, YellowAI, and more. These organizations created tools that could be applied in digital transformations, so understanding each tool's capabilities and limits was critical. By learning about a tool in detail, Prabu could recommend the best solutions for his clients instead of just suggesting a number of digital tools, leaving the clients to sift through all their options and make educated guesses.

Most organizations are thrilled about digital transformation; they have heard all the success stories filled with time savings statistics and efficiency improvements, but when it comes to actually making it happen, leaders have no idea where to start. Should they update their business systems? Retrain their employees? Implement visualization tools? All of these questions swirl around boardrooms until, often, leadership teams get stuck in "analysis paralysis," and feel completely lost about how to get started.

That's when Prabu expertise comes in. He takes time to understand the landscape of his client's organization, helps them break down their business goals, and suggests how and when to apply certain digital tools. Digital transformation is a journey. It doesn't happen overnight, and it certainly doesn't happen without company-wide changes, but having Prabu and his team as expert guides helps lead to more successful digital transformations. 

One client was a Credit Card provider, who had a vision to transform themselves into a digital bank and Prabu was able to help them transform digitally by defining strategies for various personas leveraging Digital and data technologies. While crafting strategies Prabu considered the customer of the Digital bank who was once a digital alien and transformed to digital native today. 

Formally educated in information technology, Prabu's early career was as an engineer and project leader, working through technical problems, applying new solutions, and designing proprietary technology to make his organization run more smoothly. He was a successful engineer, but as a leader, his impact was profound. He's still excited by the same conversations he has been having for decades but is now equipped with a depth and breadth of knowledge, as well as the skills to pass that knowledge on.

Achieving 30% efficiency gains and 40% cost savings by applying AI and automation technologies are incredible feats, but Prabu prefers to measure his career success in the number of clients who have been positively impacted by digital transformation. Their success is his success, and with him, they are almost guaranteed a successful transformation into the new digital age.

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