Amazon has recently introduced a new feature called "Inspire" to its US customers, a shopping feed that is reminiscent of popular social media app, TikTok.
This new feature allows customers to easily discover and shop for products that are personalized to their interests, featuring content from other customers, influencers, and a variety of brands.
With Inspire, shopping can be done effortlessly as products that are featured in photos and videos are tagged on the screen, making it easy for customers to learn more about the product, access reviews, and add the item to their cart with just a tap.
The Amazon logo on a locker in Annapolis, Maryland, on February 2, 2023, ahead of earnings report. - Tech giants Google, Apple and Amazon will report their latest results on Thursday as shares in Meta skyrocketed after the Facebook owner posted a smaller-than-expected slump in sales for 2022.
Personalized Shopping Feed
Inspire is a recently introduced shopping feed within the Amazon app that showcases personalized photos and videos, which are geared toward a customer's interests and engagement. It is a platform where customers can find new items or gain inspiration on what to purchase, all customized to their preferences.
Amazon created Inspire to make browsing and shopping for products effortless, and to offer a seamless experience that's crafted by customers, influencers, and favorite brands.
Amazon's motive behind launching Inspire is to make the shopping experience hassle-free and pleasurable for its customers. Amazon continuously endeavors to invent new methods to enhance customer experiences, and Inspire is a perfect example of that.
By launching Inspire, Amazon aims to offer a unique, intuitive, and customized shopping experience to its customers.
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Available to US Customers
Inspire is now available to all customers in the United States and can be accessed through the Amazon Shopping app. To get started with Inspire, customers can log into their Amazon account, click on the "light bulb" icon in the bottom navigation bar, and begin exploring.
However, it must be noted that Inspire is exclusively accessible through the Amazon Shopping app, and not on desktops.
The content that appears on the Inspire feed is unique to each customer, taking into account their personal preferences, such as content that they have liked in the feed. Customers can also contribute to the Inspire feed by submitting a product review, which may appear in the feed.
Creators who are part of the Amazon Influencer Program can share content on Inspire and are eligible for a commission when customers make purchases from their posts.
In addition, brands, vendors, and sellers enrolled in Brand Registry with an active Brand Store can also post on Inspire.
"In just a few taps, discover new products or get inspiration on what to buy, all tailored to your interests, and then shop for those items on Amazon. Whether you're shopping for fun or looking for inspiration on what to buy next, Inspire is a place to discover and shop for new items," Amazon said in an official announcement.
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