TikTok, the popular video-sharing platform, is expanding its array of monetization features to provide creators with more opportunities to earn money and advance their careers.
The platform aims to acknowledge and reward creators for their hard work and creativity while offering authentic avenues for growth.
TikTok offers various monetization opportunities for content creators, allowing them to potentially earn income from their content.
Now, these opportunities include new features such as the Effect Creator Rewards program and the Creativity Program Beta.
Through these initiatives, eligible creators have the chance to receive payments based on the engagement they generate within the TikTok community and earn rewards through qualified video views.
LONDON, ENGLAND - FEBRUARY 28: In this photo illustration, a TikTok logo is displayed on an iPhone on February 28, 2023 in London, England. This week, the US government and European Union's parliament have announced bans on installing the popular social media app on staff devices.
Effect Creator Rewards
"Effect House creators have made an enormous impact on TikTok as their innovative effects have sparked trends, shaped culture, and inspired people to create content that brings joy to our global community," the popular social media app said in an announcement.
"To further celebrate and reward effect creators on TikTok, we're announcing Effect Creator Rewards - a new initiative that rewards creators for high-performing effects."
Through the program, TikTok will allocate a $6 million fund to eligible creators in select regions. Payments will be based on the engagement generated by their effects within the TikTok community.
Effects on TikTok refer to the visual and audio filters, overlays, animations, and augmented reality (AR) features that users can apply to their videos to enhance creativity and engagement.
These effects can transform the appearance and behavior of videos, adding special effects, filters, stickers, text, and other interactive elements. They allow users to personalize their content, create unique visual experiences, and amplify the entertainment value of their videos.
Read Also: TikTok Blue Eye Theory: What It Is and Why It's Going Viral; Fun Facts About Blue Eyes
Creativity Program Beta
TikTok's Creativity Program Beta, which was announced earlier this year, has now been opened to all eligible creators. The program, shaped by feedback from the creator community, aims to inspire creators to explore their creativity, increase their revenue potential, and achieve real-world opportunities.
Eligible creators must be based in the US, Brazil, and France. Their accounts must have at least 10k followers and a minimum of 100K views from the last 30 days. Furthermore, their videos must be original, high-quality, and longer than one minute.
With the introduction of the Creativity Program Beta, creators now have access to a revamped system that presents a new formula designed to increase average gross revenue for eligible video views.
This means that creators have the opportunity to earn higher rewards compared to before. Moreover, the updated dashboard offers creators improved visibility into their content's performance, providing valuable insights such as estimated rewards, video performance metrics, analytics, and information regarding video eligibility.
Related Article: New Study Claims TikTok FYP Automatically Shows Self-Harm Videos; Suicide Hashtags Receive Billions of Views
