Crypto Exchange Bybit Clinches UX Wins at iF Design Awards 2023

Jessel Renolayan, Tech Times 20 May 2023, 06:05 pm

Bybit, the world's third most visited crypto exchange, raised the bar for crypto trading user experience (UX) as the sole crypto exchange winner of multiple awards at the prestigious International Forum (iF) Design Award 2023.

(Photo : Bybit/ Hill+Knowlton Strategies)

An iF jury of 88 international independent design experts awarded Bybit the iF Gold Trophy. The recognition includes two Bybit UX features and products in the UX category:

Bybit Copy Trading: an in-app crypto trading tool with a human touch to promote transparency and fairness in the new world of digital finance
Crypto Strategy Creation: a decision-making aid to help users strategize and personalize trading strategies and navigate the complex digital assets market

The crypto exchange subscribes to the design philosophy of clarity. From font type, icons, consistency to spacing and color palettes, Bybit's designs effectively visualize product features and functions, allowing users' attention to flow to key messages naturally. The jury recognition at the design industry's most authoritative awards is a vote of confidence in Bybit's commitment to improving user journeys through clean and intuitive design.

One of the oldest and most respected independent design institutions in modern history, the iF Design Awards have been celebrating world-class designs since 1953 with principles of integrity. The iF Design Award Night 2023 took place on May 15, 2023 at the Friedrichstadt-Palast in Berlin, Germany.

Bybit lists "Listen, Care, Improve" as its company mantra, highlighting its commitment to recurring investment in customer support and user experience. The building blocks of the industry are digitally native crypto service providers where digital products and experiences are key differentiating factors in consumer choice. The popular crypto exchange recently celebrated its 15 million user milestone.

"We are proud to have emerged as winners in this year's cutthroat competition. This is a record year for us in elevating user journeys and our efforts were recognized by the gold standard of UX design that is the iF Awards," said Derek Wang, Senior Product Design Manager at Bybit.

"We want the Bybit experience to not only feel good, but also feel right. The platform should be intuitive, easy to use, and easy to love. We are in the business of supporting millisecond decisions in an information-rich environment, and people's assets are at stake. As designers of interfaces and experiences, our job is to remove as much friction as possible and create a seamless end-to-end product journey capable of standing up to the scrutiny of even the most demanding user," he said.