A new collaboration that centers on a new digital experience is about to unfold on games soon with Nike's .SWOOSH virtual creations are coming to the titles from EA Sports. This partnership will help personalize more of one's profile in the games, with digital sneakers available to display on one's avatar or players whenever playing.
This new digital experience is somewhat similar to the renowned NFTs (non-fungible tokens), where owners can buy, trade, or sell them, but they have a specific value and are only available digitally.
EA Sports, Nike .SWOOSH to Bring Digital Sneakers to Games
(Photo : Nike)
EA Sports and Nike have joined forces to revolutionize the gaming world by introducing digital sneakers into video games. This groundbreaking partnership aims to enhance the gaming experience and offers players new avenues for self-expression and customization within the EA Sports ecosystem.
Nike's latest venture, .SWOOSH, a digital community experience, will pave the way for immersive experiences and unlock brand-new levels of customization within EA Sports titles. Players will now have the opportunity to adorn their avatars with a variety of special Nike sneakers, which will be displayed prominently in the games.
By integrating Nike's iconic footwear into the virtual realm, EA Sports is giving players a chance to showcase their unique style and passion for sports within the gaming environment.
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Are Nike .SWOOSH Digital Sneakers an NFT?
(Photo : Nike)
Soon, .SWOOSH virtual creations will be made available in upcoming EA Sports titles. This means that members and players will have exclusive access to an array of Nike sneakers, unlocking endless possibilities for self-expression and creativity through sport and style.
Gamers will have a wide selection to choose from to reflect their taste and preferences. This new collaboration sounds a lot like NFTs, and it was not yet revealed if it would have monetary value or if players can trade their virtual sneakers with others, probably of the same value or more, like what NFTs bring.
Nike and NFTs
It was known before that Nike acquired a company called RTFKT which specializes in creating sneakers for the Metaverse, one which will help the company expand its presence in the digital world.
There were also a few initiatives from the sneaker company to bring virtual sneakers NFT to the public, centering on a venture called "Cryptokicks" which highlights its presence in the digital world.
The integration of digital sneakers also presents an exciting opportunity for Nike to expand its reach and engage with a new audience. By tapping into the gaming community, the renowned sportswear brand can connect with gamers passionate about sports and gaming, amplifying its brand presence innovatively and interactively.
EA Sports and Nike's partnership signifies the growing convergence of the fashion, sports, and gaming worlds. As technology advances and virtual experiences become increasingly immersive, collaborations like this reshape the boundaries of creativity and self-expression. This initiative allows players to express themselves and represents a significant step towards bridging the gap between the virtual and physical realms.
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