Music is one of the few things that can bring the world together unlike any other. It touches our soul, reminds us of the past, and shows us what is possible with unbridled talent all within the span of several minutes.
Digital influencers from the minds of Superplastic, known primarily for their hilariously brash and often nonsensical nature, are no sooner intended to leverage music in a whole new, incredibly fascinating way.
With on-stage appearances at one of hip-hop's most iconic locales, Superplastic's newest endeavor literally came to life like never before.
The firm's newest digital icons, going by the stage name Ghost Kidz, secured themselves within the annals of music history last night, performing live in front of an audience of nearly 70,000 strong amidst Miami's Rolling Loud festival.
It's just a start in a long line of future music-infused works Superplastic has in store for fans as it attempts to dominate all things creative.
Lil' ILL and Filth-E, two synthetic influencers making up the Ghost Kidz name and the first to be signed by Superplastic, took center stage last night after remotely hacking into the event and taking over the festival's sound systems.
The pair would kick off their raucous evening with a freestyle before going into their very first official track, which features Vince Staples, called "Goin' Off," followed by the 808-bass-riddled "HA HA" track.
You can watch the official music video now on YouTube. The video portrays the duo's Fear and Loathing in Las Vegas-inspired trip from Los Angeles to Miami with escapades of chaotic destruction as they wheeled across the country in a 1968 Lincoln Continental. Well-known Superplastic identities, including Dayzee, Janky, and even Guggimon, who manages the group, made guest appearances in the video, as well.
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Superplastic isn't holding its punches back when it comes to the vibrancy and brilliance inherent in the hip-hop industry.
The firm has already made strides in ensuring its talent is as close to the best possible thing imaginable, leveraging unnamed yet real-world rappers to voice the Ghost Kidz pair, along with bringing together a "committee of hip-hop legends who will continue to help shape the future of the project."
This isn't the first time Superplastic has dipped its toes into the music industry, as the firm has debuted several collaborations with artists in the past, including one with Vince Staples called the Heartbreaker capsule and the Gorillaz' Mini Series blind collection.
The company is teaming up alongside Virgin Music to deliver sound and soul unlike ever before through releases from a duo that is marked as the very first 3D animated hip-hop creator group.
It's unclear where Superplastic Records is headed next in its soon-to-be domination of the music industry, but it's clear just how far and how much Ghost Kidz is set to make hip-hop all the more appetizing.
In its announcement, Superplastic CEO Paul Budnitz relayed his excitement for the project and the signing of Ghost Kidz, relaying that the duo "scare[s] the f**k out of me, which is the main reason we signed them."
Superplastic also has in the works several video-bound creations it's heading up in collaboration with Amazon.
It not only has a first-look deal with Amazon Studios but also a streaming show that is currently in development that will feature the firm's most beloved pair of Guggimon and Janky in, most probably, some zany off-the-rails fun.
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