Virgin Voyages, the popular cruise line, is taking a bold approach to increase cruise bookings with the help of global icon Jennifer Lopez and her digital twin, "Jen AI."
The campaign kicks off with an entertaining commercial featuring Jennifer Lopez playfully interacting with artificial intelligence (AI). In a hilarious twist, "Jen AI" experiences a malfunction, revealing her true identity as a guy named Kyle.
LOS ANGELES, CALIFORNIA - MAY 10: Jennifer Lopez attends "The Mother" Los Angeles Premiere Event at Westwood Village on May 10, 2023 in Los Angeles, California.
Jennifer Lopez Digital Twin: Jen AI
As Chief Celebrations Officer for Richard Branson's epic cruise line, Jennifer Lopez is teaming up with the travel brand to encourage people to stop making excuses and start setting sail for the adventure of a lifetime on the high seas.
With leisure travel becoming more in demand after a long hiatus, travelers are eager for unique and memorable experiences to commemorate important milestones.
According to Condé Nast Traveler, celebration travel is on top of readers' minds in 2023, with 76% indicating they have either traveled or plan to travel for a special event in the coming year.
Virgin Voyages aims to tap into this desire by utilizing the fun of augmented reality and enhancing it with JLo's likeness through Jen AI. With a few simple clicks, travelers can create custom invites from the actress, an invitation that very few can resist.
The AI-powered tool allows users to invite their friends and family to celebrate in person this summer on one of Virgin Voyages' three ships.
Jennifer Lopez expressed the significance of cherishing life's special moments and encouraging others to do the same. She believes that the past few years have taught everyone the importance of celebrating these moments with their inner circle.
"It's so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same. If the last few years have taught us anything, it's how important it is to cherish life's special moments with your inner circle," said Lopez.
On the other hand, Richard Branson, founder of Virgin Group, said in a statement, "This extraordinary company was founded on the idea of connecting people and celebrating all of life's special moments. We want to be the ultimate choice for any kind of celebration travel, and let's be honest, who can say no to Jennifer?"
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Activating Jen AI of Virgin Voyages
To activate Jen AI, travelers can visit VirginVoyages.com and answer a few simple questions related to their celebration preferences, destination, and companions. The platform generates a personalized invite that can be easily shared.
Virgin Voyages streamlines the planning process for celebratory cruises through their Sailor Services team. Guests can link their cabin reservations or upgrade to the "Splash For Your Bash" package, which includes various amenities for a memorable celebration.
Virgin Voyages provides diverse options for travelers, with three Lady Ships operating across the globe, and offering over 40 itineraries to 100 ports of call.
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