YouTube stars who once got canceled on their channels are returning to create new content, but this time to TikTok and other platforms.
What is Cancel Culture?
After the massive "cancelation" of YouTube stars, some content creators decided to switch platforms and never go back to YT.
You have probably heard the word "cancel culture" on social media. This is a movement to boycott a person, an event, a place, or an organization for their misdeed.
According to Sociomix, cancel culture brings a bad light to the influencers, content creators, and other personalities by affecting their well-being.
There are times when a celebrity gets instantly canceled and all of his/her sponsors will immediately ditch him/her as a result.
The setback that the "canceled" people are experiencing appears to be linked to depression, anxiety, and other conditions. This was supported by research from Private Therapy Clinic's Becky Spelman.
Each of the individuals has their own way of handling this situation. Others take a break from the media while some famous stars divert their attention to a new hobby.
It's not a career-ending move for some influencers yet the impact varies from one person to another.
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'Canceled' YouTube Stars Are Going to Other Platforms
NBC News reports that Jeffree Star, James Charles, and other content creators on YouTube who have been "canceled" are getting into the limelight with their new gigs.
According to the news outlet, the said influencers have migrated to different platforms where they can rebrand their identity as a whole "new-you" star.
For instance, Star, who was once creating useful makeup tips on YouTube, is now on TikTok Live. He live streams for several hours for his fans.
Another influencer, Charles, who became one of the most popular YouTubers of the late 2010s, is now thriving on TikTok to launch "Painted," his new makeup line.
Charles' sudden downfall on YouTube seems to be temporary as he slowly recovers. Some content creators are endorsing his content.
As per Curtin University's professor of Internet studies, Crystal Abidin, if people recognize a personality by name, that's considered a good thing despite the saturated industry.
The YouTube cancel culture is still happening, but some fans have reasons why they are resorting to cancelation.
Some want to demonetize the YouTuber's channel because of their past scandal. Others think that the influencer's opinion does not match with them while some content creators are labeled misogynistic, racist, and more.
For Abidin, TikTok's "For You" page is built for known creators who have established a big name in the show business. If you're a new creator on the video-sharing platform, you might find it hard to stand out among other competitors.
Since people are often watching content they want to learn quickly or something that they find memorable, thinking of unique content is a must for every creator.
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